Instrument Strings

Ellen Cavanaugh brought her innovative business ideas and skillful communication and marketing concepts to expand the historic brands that make up the Super-Sensitive Musical String Company. Formed in the 1930s and established on the Red Label line of strings, Super-Sensitive was purchased by Ellen...
John Cavanaugh and his father bought the Super-Sensitive Musical String Company in 1967 and worked long and hard to bring the products into new and international markets. John created the research and development department for the company, designing new products such as the Old Fiddler line. John...
John Connolly established the Connolly Music Company (originally Connolly & Co., Inc.) back in 1970. Best known for distributing such brands as Thomastik-Infeld and König & Meyer, the company remains a family owned enterprise, with John's son, Jake, now at the helm. In 1954 John was hired...
John D’Addario’s family history in the music industry can be traced back to the 1670s when Donato D’Addario worked as a “cordaro” – the Italian word for “string maker.” 
Since that time the family has perfected the art of handcrafting strings as well as other music accessories. John’s father had a...
Peter D’Addario is proud of his family’s long association with the music industry.  In fact, his family’s string making goes back to the seventeenth century.  Peter recalls going to the warehouse as a kid and helping with the shipping of musical accessories.  His father, Richard, is the brother of...
Arnold Davidson was born in Port Elizabeth, South Africa where he began playing in area bands.  He was given the opportunity to distribute the strings he special ordered from England and found himself in the music products business.  He later opened his own wholesale firm, based largely on...
Mark Dronge is the President of DR Strings and a veteran of the music products industry, having been involved since he was four years old in his father’s retail store!  Mark recalled the accordion boom of the 1940s in his father’s store, which was sold in 1948.  The money his father made in selling...
Roberto Giannini is part of the third generation running Giannini Musical Instruments alongside his brother, Flavio. Their company has thrived on being innovative and working around issues. During WWII when supplies were cut off, they began making their own strings and then between the 1960-1990s...
Flavio Giannini is part of the third generation running Giannini Musical Instruments alongside his brother, Roberto. One of their most well-known designs is the Craviola, which is designed to be a smaller and therefor more comfortable instrument to play. As they introduce new products, they strive...
Bernard Maillot’s grandfather was a musician and worked at the SAVAREZ String Company, as did his father after him. Bernard’s father saw the potential of a new market for strings and designed a series of packaging aimed to the jazz musicians of the 1930s and 40s. Bernard studied accounting in...

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