Las Vegas NV

Joe Guercio is best known for the 8 years he served as Elvis Presley’s musical director, beginning in Las Vegas in 1969. He formed the orchestra that backed Elvis and his band on every tour until the King of Rock’s passing in 1977. Joe arranged Elvis’ stage introduction and wrote the 6-note fanfare...
Ed Roman opened a guitar store in Las Vegas after a successful career in the motorcycle industry. What he learned about that business and the customer base he found, he could easily apply to his guitar store. He soon expanded his store to a company which also manufactured instruments. Ed pioneered...