Marketing

Spencer Aloisio began working for the Slingerland Drum Company in 1969 and stayed with the company until 1980. During that time he worked on the selling, promoting and marketing of the popular percussion products. Spencer worked his way up from factory employee into the office as sales manager...
David Angress has spent his career in the technology and specialty products markets, holding several senior executive positions in retail, manufacturing and installation segments at companies including Guitar Center, Harman, and Sound Genesis. Angress was an essential member of the core group of...
Dave Buckeyne can’t remember a time in his life without music.  His father was a band director in Detroit area schools and bought instruments for students who could not afford one.  As a result Dave had access to every type of musical instrument imaginable, often times just sitting in the basement...
Joe Carducci remembers with a smile sitting in front of his parents black and white television set on a Sunday evening in February when he watched the Beatles storm America on the Ed Sullivan Show.  He recalls falling in love with the guitar George Harrison was playing and even combing his hair...
Cliff Castle, along with Fred and Cindy Bigeh, is one of the co-founders of Audix.  Cliff's strong suit is a deep understanding of the music industry and in forming strategic relationships.  Located in Wilsonville, Oregon, Audix has become an important developer of professional vocal and instrument...
Jim Catalano loved playing drums as a small boy but never imagined a life in music. Jim jumped at the chance to work for the Ludwig Drum Company in the early 1980s. There he became known throughout the industry at trade shows and conferences promoting music education materials as well as the...
Ernie Cefalu started his career in advertising and quickly found a niche as an artist, creative director, and graphic designer. He is the force behind much of the iconic album art, working on projects for Alice Cooper, The Rolling Stones, The Bee Gees, and Aerosmith. In his Oral History interview,...
Jim Cruickshank had an eye for design! While a proud member of the Fender guitar team, Jim designed many of the most memorable trade show displays for the company, including the 14-foot neck and headstock. Jim also worked on many of the company’s best known marketing graphics and even redesigned...
Amani Duncan serves as the Vice President of Marketing for CF Martin Guitars in Nazareth, Pennsylvania. Since joining the company, Amani has focused her attention on embracing the rich tradition of the brand while covering new demographics to ensure the world knows of Martin. She has worked to...
Roger Eaton recalled with a smile the day he joined the school band as a child.  His first impression and the feeling of joy has never left him, which is why he has dedicated his life to providing that same opportunity to students in everything that he does.  Roger’s first job in the industry was...

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