Marketing

Carlos Hidalgo was just thirteen when he learned the guitar and fifteen when he switched to drums. A year later he was working in a local music store, Allegro Musical. Carlos really enjoyed the music retail environment and began making notes of some of the services he would provide if he had his...
Nat Kusano has always been compelled to create and market ideas and products that inspire and encourage people to pick up an instrument and play. Having had piano lessons when he was a child, Nat grew up understanding the importance of providing the right tools, such as method books with large...
Takaki Maeda and his team were celebrating the 40th anniversary of Casio's Musical Instruments division while attending the NAMM Show in 2020. This special occasion was the perfect opportunity for us to sit down with Maeda-San for his NAMM Oral History interview. His perspective on the growth and...
Michael Newsom proudly serves as the Marketing Director for LR Baggs. The position brings together Michael’s passion for music and love of gear. As a kid, he played in bands with his brother and together they developed as musicians. They even signed a record deal at a young age. However, when given...
John Schauer grew up in Indiana where his father offered him some sage advice; “if you listen, you will know what to say.” The quote stayed with John as he developed a career in the music industry. In 1987 he joined the Yamaha team in the corporate communications department. He was always listening...