Midco International

Bruce Bannister is the current president of Samuel Music in Effingham, Illinois. The store was formed in the 1940s by Lowell Samuel, the band director turned music industry pioneer. Bruce was interviewed in the store and recalled working closely with Lowell as well as Dean Samuel, Lowell’s son and...
Rick Drumm inherited his father’s love of music. His father established Ronnie Drumm's House of Music and Rick spent must of his childhood in the store and playing drums with his father’s many bands and combos. Rick toured with his father in the 1970s with the circus, which is where Rick began his...
Vic Russelavage was hired by Chuck Levin as a repairman while Vic was playing his trumpet professionally. Chuck became a mentor and encouraged Vic to focus on the details and to take as much time with each customer as needed. As a result, Vic was inspired to open his own repair shop, which became a...
Dean Samuel is the son of industry leader, Lowell Samuel, who not only formed the Samuel Music retail store in Effingham, IL but the pioneering music wholesale company, MIDCO, in 1964. Lowell was also one of the founders of NASMD and an early supporter of the industry’s Global Economic Summits....