Multiple Interviews

Alvino Rey tinkered with putting a phonograph pickup in his banjo to increase the volume in 1927. His inventive mind also led to early guitar pickups and the design of a pedal-steel guitar. A life-long performer, he is also known to generations for his work during the swing era including his own...
John Riddle plays a vital role in the NAMM Trade Show and has for decades. His strong relationships with exhibiting companies is proof of his dedication for customer service when providing care for NAMM members, all the while ensuring that they adhere to the rules and regulations. Walking the show...
Cecilia Rodrigo is the only daughter of famed Spanish composer Joaquin Rodrigo.  In addition to her colorful life growing up in such a musical home, Cecilia’s passion for music led her to establish and run the music publishing company for her father’s music as well as a foundation dedicated to her...
Manuel Rodriguez Jr. learned as his father did, the deep rooted tradition of building a classical guitar. He is very proud of his father and grandfather, as well as the time-honored craftsmanship and skills required to make a fine Rodriguez instrument. Unlike so many others consumed by the...
Luis Ruvina grew up in the music industry! His family established the Daniel Ruvina Music Company back in 1917. Over the years Luis continued in the tradition of the company and the industry by working hard to build the industry and creating ways to make more people active music makers. Luis has...
James Saied, the founder of the Saied Music Store chain in Oklahoma loved the marches of John Phillip Sousa! In fact, he liked them so much that he teamed with then NAMM President Ziggy Coyle to create the bill Ronald Reagan signed into law in 1983 making the “Stars and Strips Forever” the national...
William Schultz turned the struggling Fender Musical Instrument Corporation into an industry leader after purchasing the famed guitar company from CBS in 1985. Born in McKeesport, PA on July 30, 1926, he began playing the saxophone professionally before World War II and then opened his own musical...
Artie Shapiro played the double bass during the golden era of the big bands. His approach to the bass was steeped in the tradition of his classical background. Studio orchestras soon hired him, where he worked extensively for live radio programs. Artie gained a fine reputation for sight-reading,...
Michael Skinner grew up in jazz and cut his teeth as a musician at Berklee School of Music.  He was a band director right after college and designed several music programs including some for the Detroit public middle schools.  Michael left teaching to get his masters in composition in Florida...
Paul Reed Smith began playing guitar as a teenager. He soon designed his own style of guitar, which he built. At first he did not think about selling the instruments he was designing, but he did hope that one day he could give one of his guitars to Carlos Santana. Mr. Santana not only loved the...

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