Music Retail

Jerry White and his brothers all played musical instruments growing up on their family farm in Wisconsin. Their father was a professional musician who played in popular dance bands. Jerry and his wife, Ellen, both became schoolteachers and Jerry continued to play on the side. When he had an...
Daryl Brooke opened a music store in Key West, Florida after retiring from the computer industry in 2012. The store was a dream of his and made perfect sense, especially considering his family always joked that he had collected enough gear over the years to supply his own store. Daryl’s passion...
Marjorie Jones and her husband opened the Bill Jones Music store in Knoxville, Tennessee back in 1973. She joined Bill full-time in 1989 after raising their children, and in 2011, Marjorie became the manager of their music lessons. Over the years, she has developed deep relationships with their...
Max Jones is the official greeter at Bill Jones Music in Knoxville. He does his best to meet each person as they enter the store and won’t mind if the customers take a moment to rub his belly. The founders of the store, Bill and Marjorie Jones, adopted Max when he was just 3 weeks old and he grew...
Victor Quarterman began taking drum lessons as a kid at Leonard’s School of Music, which was established by the father of his longtime friend and mentor, Danny Leonard. Danny introduced Victor to music retail, which aside from gigging, has been his lifelong passion. While working for Fox Music...
Charles Fox learned so much from his grandparents who established the family business, Fox Music House, in 1928. His father, Maurice, expanded the company to several locations and brought in a wide range of instruments and pro-audio gear. Charles then further expanded the business and ushered in...
Joseph Fox knew his great grandmother, Sarah, who along with her husband Otto, formed Fox Music House in South Carolina back in 1928. She was a great inspiration to Joseph who grew up knowing nothing else but the music business. Working closely with his father, Charles, Joseph watched and learned...
Fred Bernardo was repairing and teaching guitar in his local music store when the idea came to him to open his own shop. In 1972, with one guitar and a set of strings he was given as a promotion, Fred opened for business. The store grew, and within a year, Fred began hiring a staff and sought to...
Tony Louscher saw Jimi Hendrix live at the San Diego Sports Arena in 1970, which became an inspirational event in forming his musical passion. Just a few years later, Tony began working at the American Dream guitar shop where he met Greg Deering, Bob Taylor and his lifelong friend Kurt Listug. He...
Mike “Monte” Montefusco played both trumpet and piano as a kid before playing bass guitar professionally for several years. Like many touring musicians, Monte worked in a local music store while off the road, which ignited his passion for the music products industry. Beginning in 1996, Monte joined...

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