Music Retail

Eleanor West and her husband Pearl established a music store in Iowa City just a year after getting married in 1940. Eleanor was the bookkeeper in the early years of West Music Company and was known to make a penny last during the Great Depression and World War II. She also played an important role...
Steven West took over his father’s store and went on to become an industry leader who served as president of the NAMM Board. Steve recalls the days as a boy running around West Music as his father, Pearl, sold instruments and gave lessons. With the expansion of the store in the 1970s, Steve saw the...
George Westjohn was hired by Lowell Samuel to oversee the expansion of Mr. Samuel’s interests in the wholesale music business. Mr. Samuel, a former band director, started a music store in the 1940s and a decade later established Midco Music, a music wholesale business with a focus on band and...
Lynn Wheelwright has always been fascinated with the guitar, especially the craft of building the instrument. After performing as a teenager, he developed many of his luthier skills from repairing guitars in his own shop. After befriending Alvino Rey in the 1980s and repairing several of Mr. Rey’...
Jerry White and his brothers all played musical instruments growing up on their family farm in Wisconsin. Their father was a professional musician who played in popular dance bands. Jerry and his wife, Ellen, both became schoolteachers and Jerry continued to play on the side. When he had an...
Ellen White did not work in the music store her husband Jerry operated for many years and yet her supportive role helped that little retail business grow into the White House of Music chain consisting of six store locations. Both Jerry and Ellen were teaching when Jerry decided to join his cousin...
Roger White’s cousin opened a small music store in Waukesha, Wisconsin, in 1955. His brother, Jerry, ran the store beginning in 1961 and changed the name to the White House of Music.  Roger joined his brother as a salesman in 1967. Roger had the vision to grow and develop the school music business...
Chris White is the president of White House of Music, with three locations in Wisconsin.  The full line store has a very strong band and orchestra element as they call on many local schools as well as provide music lessons within the store.  Their combo department has been developed over the years...
Wil White worked for Chuck Levin’s Washington Music Center for nearly 30 years!  It all began on October 6, 1987 when he was looking for a job and answered an ad for a cashier.  He was hired by the founder, Mr. Levin, who impressed on Wil his passion for music.  Wil witnessed firsthand the way...
Joan White began her career with Muncie Music Center in 1944, just three years after the store opened. She remained with the store until her retirement in 2016.  Although she started by organizing the sheet music department, Joan (pronounced Jo-Ann) assisted with all areas of the business.  One of...

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