Music Retail

Bernice Ash began working at the Sam Ash Music Store in New York City in 1947, one year before marrying the founder’s eldest son, Jerry. Bernice and Jerry continued the tradition of keeping the retail store in the Ash family. Bernice is widely recognized as one of the pioneers of the development...
Paul Ash had great memories of his father, Sam Ash, the founder of Sam Ash Music in New York. Paul enjoyed the years he worked with his father and credited him for his knowledge of the music products business. Paul also learned his philosophy of customer care from his father, which he developed...
Derek Ash recalls that every family gathering always included talk of the music store. After all, Derek's great-grandfather was the founder of the family's business, Sam Ash Music. Thanksgiving was only complete with turkey, pumpkin pie, and talk of the upcoming holiday sales! Derek's first NAMM...
Jerry Ash recalls his father, Sam Ash, giving him a pocket full of change and sending him off on the subway to New York City to pick up the sheet music orders from the publishers. With nickels for the subway rides and some string for wrapping the bundles, Jerry set off. United Parcel Service and...
David Ash recalls the story where his grandmother hocked her wedding ring to help fund the family's store, Sam Ash Music. David's parents and brothers have followed in growing the business and expanding the one location into dozens more. After earning his law degree and practicing law for years,...
Adam Ash likes to joke that he never attended sleep away camp during the summers from school as his summer months were spent in the store, and he wouldn't have had it any other way! Adam's great-grandfather formed Sam Ash Music, with the help of his wife, Adam’s great grandmother. Since then, the...
 Sammy Ash was named after his grandfather, the founder of the Sam Ash Music Company in New York City.  Like his grandfather, Sammy has a deep passion and understanding of the music business and although both men faced different challenges in different eras, they both felt customer service was the...
Ben Ash began working for his family’s store before he can remember.  He is the fourth generation of Ash family members to work in the company that was formed by his great-grandfather, Sam Ash.  In addition, Ben is the third generation Ash to be interviewed for the NAMM Oral History program, a...
Gary Asher was working at Nuncie’s Music in Birmingham, Alabama when he provided a tour and interview for the NAMM Oral History program, just three years after the program began. Gary worked in the store as its General Manager for 25 years, all the while teaching drums and percussion and buying and...
Charlotte Atkinson is an organist extraordinaire! Showing an aptitude for music early on, Charlotte continued with formal education earning Bachelor and Masters degrees in music. At San Diego State University, she first met her husband, William, in Howard Brubeck's theory class. In her junior year...

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