Music Retail

Thomas Austin was a key part of the Sherman Clay team for over 40 years!  The store chain focused on pianos; however, Thomas recalls the home organ boom in the 1970s as the company was a Hammond Organ dealer.  The company was formed in San Francisco in 1870 and grew to be the biggest (for a time)...
Trevor Austin has encouraged and assisted countless young musicians for over half a century as the director of the Rosehill Instrument stores in England. His passion for playing goes back to when he was a child and hearing instrumental music. Trevor later became a top level euphonium player and...
C.J. Averwater recalls the story of his great grandfather, M.J. Averwater, a music teacher who decided to open a small store in Memphis called Amro Music. C.J. grew up in the business and learned from his grandfather, M.J.’s son, Robert, the history of their family owned and operated store. C.J....
Pat Averwater has always been proud of the musical legacy of his grandfather, who established Amro Music in the 1920s. Since then, the Memphis based store has become a hub for the musical culture in the area. Pat and his brother, Chip, became the third generation to run the family business. They...
Robert Averwater’s father, M. J. Averwater taught music, wrote a method book and opened up Amro Music in Memphis, TN, with a fellow music teacher. Robert recalls the early days after the war reorganizing the company as new products were once again being produced. He was proud that two of his four...
Mil Averwater was the founder of Amro Music in Memphis, Tennessee. His grandson, Chip, had the forethought to record his grandfather on audio tape talking about the early days of the store. Chip has donated this interview for the NAMM website to allow us to bridge each generation of Averwater’s who...
Chip Averwater took over the music retail business in Memphis, just as his father did and his son would one day, keeping the tradition in the family. Chip’s passion for the music business expanded beyond the store and out into volunteer positions for several organizations including NAMM. Serving on...
Glenn Axelton managed a few stores for the famed Jenkins Music Company in and around Kansas City before opening his own store in Manhattan, Kansas. Glenn’s Music soon became a music center for the town and surrounding areas and led to one of the largest music lesson programs in the area. As a...
Lois Bach proudly worked beside her husband, Greg, to expand his music business into a strong retail and repair service. Lois joined Greg in the business after a successful career in television. She could see that Greg needed help and brought her business and social media skills to the store. Their...
Bob Bailey has a big gig to oversee each year, the annual Sweetwater Sound Gearfest! This is no small task as anyone of his friends on the NAMM staff can tell you, but Bob heads a strong team who are all dedicated to creating a fresh and exciting event for their customers each year. Back in the...

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