Music Retail

Adam Ash likes to joke that he never attended sleep away camp during the summers from school as his summer months were spent in the store, and he wouldn't have had it any other way! Adam's great-grandfather formed Sam Ash Music, with the help of his wife, Adam’s great grandmother. Since then, the...
Gary Asher was working at Nuncie’s Music in Birmingham, Alabama when he provided a tour and interview for the NAMM Oral History program, just three years after the program began. Gary worked in the store as its General Manager for 25 years, all the while teaching drums and percussion and buying and...
Charlotte Atkinson is an organist extraordinaire! Showing an aptitude for music early on, Charlotte continued with formal education earning Bachelor and Masters degrees in music. At San Diego State University, she first met her husband, William, in Howard Brubeck's theory class. In her junior year...
Thomas Austin was a key part of the Sherman Clay team for over 40 years!  The store chain focused on pianos; however, Thomas recalls the home organ boom in the 1970s as the company was a Hammond Organ dealer.  The company was formed in San Francisco in 1870 and grew to be the biggest (for a time)...
Trevor Austin has encouraged and assisted countless young musicians for over half a century as the director of the Rosehill Instrument stores in England. His passion for playing goes back to when he was a child and hearing instrumental music. Trevor later became a top level euphonium player and...
Nick Averwater is part of the fourth generation of the Averwater family to be working at Amro Music in Memphis, TN. Nick fondly remembers his time as a kid running around the store and working odd-jobs for extra money. After obtaining his MBA with a focus in finance and completing an internship...
Chip Averwater took over the music retail business in Memphis, just as his father did and his son would one day, keeping the tradition in the family. Chip’s passion for the music business expanded beyond the store and out into volunteer positions for several organizations including NAMM. Serving on...
Pat Averwater has always been proud of the musical legacy of his grandfather, who established Amro Music in the 1920s. Since then, the Memphis based store has become a hub for the musical culture in the area. Pat and his brother, Chip, became the third generation to run the family business. They...
C.J. Averwater recalls the story of his great grandfather, M.J. Averwater, a music teacher who decided to open a small store in Memphis called Amro Music. C.J. grew up in the business and learned from his grandfather, M.J.’s son, Robert, the history of their family owned and operated store. C.J....
Mil Averwater was the founder of Amro Music in Memphis, Tennessee. His grandson, Chip, had the forethought to record his grandfather on audio tape talking about the early days of the store. Chip has donated this interview for the NAMM website to allow us to bridge each generation of Averwater’s who...

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