Music Retail

Russell Beacock is president of Beacock Music, a Vancouver, Washington-based retail store that was established by his parents, Dale and Susan, back in 1976. Proudly representing the second generation of the family owned business, Russ works alongside his sister Gayle. Together they have expanded...
Larry Bearce formed Reston Music in northern Virginia in the 1960s and later opened several locations in the area. One key to the store’s success was the man himself. He was a dedicated music maker who found personal satisfaction in watching student’s progress and learn music. He took pride in...
Sharman Beasley-Vesecky grew up in the music business as her grandfather, William Howard Beasley, served as the president of the NAMM Board of Directors from 1939-1940.  Sharman has become the holder of her family's history and was kind enough to share the history with us during her NAMM Oral...
Carma Lou Beck was an active musician and teacher when she began working in music retail in Iowa in the 1960s. She opened her own store in Cedar Rapids in 1967, after working for a few other stores, including one owned and operated by the Wurlitzer Company.  By the time Carma Lou's House of Music...
Tom Bedell began giving guitar lessons in his home town of Spirit Lake, Iowa.  Just a few months later, when Tom was 14 years old, he imported guitars with his name on the headstock from Japan.  The year was 1963.  Tom continued to make guitars and played in local bands, growing his wholesale...
Ruby Beeston was a piano teacher when she suggested that a local piano store carry sheet music. The store offered her space to sell the materials, which led to her opening a small chain of retail shops in the Salt Lake City, UT area. In searching for a store name she and her husband thought about...
Mark Begelman formed Mars Music after a career in retail sales of office supplies. The idea behind Mars was to create a big box retail company with locations around the country. To compete, Mark sought to include elements of music retailing that were not always found in chair stores at the time,...
Cris Behrens began working with Summerhays Music Center at the age of 19. He earned a degree in band instrument repair from Red Wing Technical College and spent his first five years at Summerhays repairing instruments. After catching the sales bug, Cris attended Utah Valley State College for...
Donn Bennett had the happy "accident" of falling into the retail music business.  As a young drummer he had to pay for his own lessons, which led to him teaching drums to some of his friends in the neighborhood. When he gained a full schedule of students it led to having accessories and instruments...
Gary Bennett entered the music products industry in 1964 working for Chesbro Music in Idaho. At the time of his NAMM Oral History interview, taped during the NAMM Show in January 2012, Gary was still proudly working for Chesbro. During the 1970s Gary played a vital role in their becoming the...

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