Music Retail

Ruby Beeston was a piano teacher when she suggested that a local piano store carry sheet music. The store offered her space to sell the materials, which led to her opening a small chain of retail shops in the Salt Lake City, UT area. In searching for a store name she and her husband thought about...
Mark Begelman formed Mars Music after a career in retail sales of office supplies. The idea behind Mars was to create a big box retail company with locations around the country. To compete, Mark sought to include elements of music retailing that were not always found in chain stores at the time,...
Cris Behrens began working with Summerhays Music Center at the age of 19. He earned a degree in band instrument repair from Red Wing Technical College and spent his first five years at Summerhays repairing instruments. After catching the sales bug, Cris attended Utah Valley State College for...
Donn Bennett had the happy "accident" of falling into the retail music business.  As a young drummer he had to pay for his own lessons, which led to him teaching drums to some of his friends in the neighborhood. When he gained a full schedule of students it led to having accessories and instruments...
Gary Bennett entered the music products industry in 1964 working for Chesbro Music in Idaho. At the time of his NAMM Oral History interview, taped during the NAMM Show in January 2012, Gary was still proudly working for Chesbro. During the 1970s Gary played a vital role in their becoming the...
George Benson played trombone during school and studied piano during college.  It was during that time that he began working for a local music store.  He worked for Hoover Music in Jackson, Michigan and later for Schroeder Piano before James Mixter hired him as sales manager for the Baldwin Piano...
Dana Bentley opened Bentley Drum Shop in Fresno, California in 1992.  The store has hosted over four special events and clinics each year and provides in-house lesson programs that have inspired and encouraged musicians throughout central California. Playing drums since he was in the fifth grade,...
Gina Bergman was introduced to music at a young age, and attended a music school while growing up in Chicago, Illinois. When a Sam Ash music store opened up in her neighborhood, Gina got a job, which was her introduction to the music industry. She went on to work for both Mars Music and Guitar...
John Bertrand has thoroughly enjoyed bringing music to the lives of young students. As a band director in the early part of his career he taught and encouraged children at nearly every grade level. As music retailer (he opened his first store in 1983) John has played a vital role in promoting and...
Larry Biernacky opened the first of three music stores in Deerfield, Illinois. Like with all three locations, he named it after the local community to provide a neighborhood feel to each store. Along with a strong focus on customer service, the stores have become the place to be for musicians and...

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