Pianos

Zuzana Petrofova is the fifth generation in her family to operate the Petrof Piano Company, located in the Czech Republic.  Her great- great grandfather formed the piano company in 1864 and since that time the Petrof name has been connected in many innovations and style designs that were firsts...
Paul Winther took over his parent’s music store in Boise, Idaho, which was opened in 1943.  Paul enjoyed the selling side of the business, especially selling pianos and organs.  Paul took great pride in the fact that his son Greg came into the business and would run the store after his retirement...
Keith Jorgensen opened a piano-focused retail store in the Salt Lake City area that would grow to 13 stores in three states!  Keith Jorgensen Piano Centers were all run by Keith until his retirement, when his children took over.  During his long career, Keith was a retail leader who created several...
Al Rinaldi was the first person ever to receive the Steinway Lifetime Achievement Award, which was given to him in 2012.  Al never worked for the piano manufacturer nor did he work for any of it's sister companies.  Al was a Steinway dealer in Philadelphia, who in fact was turned down from being a...
Leon Russell was the noted musician and songwriter who contributed greatly to popular and rock music during his long career.  As a studio musician, Leon was active in the development of the Linn Drum Machine having provided Roger Linn with several ideas to create new sounds, such as the hand clap...
John Allegrezza began working in the piano business in 1957 and soon discovered he had a real passion for the business and the people.  In 1981 he opened his store, Allegrezza Pianos, in Ridgeland, Mississippi, just north of Jackson.  Over the years he has worked with some of the biggest names in...
DW Caffey was very young when he found himself enamored with the piano.  In 1940, when he was just fifteen years old, DW taught himself how to tune pianos.  He read a book and asked an old time tuner a few questions and was soon hired by a music store.  He worked for several piano stores in...
Ron Sfarzo may be the only interviewee within the NAMM Oral History collection who served as a police officer in California!  Ron has been involved with music his entire life, with both his father and brother involved with music retail.  While working in his brother’s San Francisco store, Ron was...
Sharman Beasley-Vesecky grew up in the music business as her grandfather, William Howard Beasley, served as the president of the NAMM Board of Directors from 1939-1940.  Sharman has become the holder of her family's history and was kind enough to share the history with us during her NAMM Oral...
Mike Greene is the president of Greene Music in San Diego, California, a store he started with his father in 1974.  Mike grew up in the business and recalls dressing up like a circus barker to help his dad sell chord organs at state fairs.  After the boom of the home organ, Mike focused on pianos...

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