Product endorsers

George Benson recalls befriending Bob Cavanagh at the EU Wurlitzer Music store in Boston long before his noted career as an entertainer took off. George often visited the store and spent hours playing the instruments while Bob often showed him chords, provided picks and let him try out various...
Joe Berger knows sound! Joe has been mixing sound for over 30 years and he stopped counting at 35,000 bands! Also a virtuoso guitar player with his own definitive, unique playing style and “ear”, Joe has jammed with the likes of John Entwistle and Jack Bruce. He has also been a fixture at music...
Jackie Bertone knows firsthand about the power of music.  As a percussionist for countless recording dates and live performances, Jackie has added the sounds, the feel and the color that puts the song in motion and in the pocket for performers ranging from Brian Wilson to Third World.  His...
Ace Cannon grew up in Mississippi singing with his father on street corners and in church, and he knew even as a small child that he wanted to have a life in music.  When he was ten years old his father drove him to Amro Music in Memphis and let him pick out an alto saxophone by CG Conn.  Right...
Frank Capp .always fancied himself a jazz drummer, although he successfully played many styles of music. As a session player in Los Angeles, Frank played on many hit recordings, among them, "The Beat Goes On" and "I Got You Babe" with Sonny and Cher. He led big bands and played in small groups...
Wallace Coleman played blues harmonica with the legendary Robert Lockwood Jr. as well as forming his own groups during his long career.  His creative style can be heard on live and studio recordings with Robert Lockwood and on his own albums, all of which include at least a few songs he wrote.  For...
Juan Croucier toured the world as a rock and roll star as an original member of Ratt! He began performing bass in Hollywood in 1973, which lead to friendships that would later become the foundation for Ratt. He wrote several hits for the band including "Lack of Communication" and "You're in Love."...
Frank DeVille grew up in New Jersey and recalls the many musical instrument stores he visited as a kid, dreaming of becoming a famous musician and his favorite guitar.  As his professional career developed he played with many top acts, had his own bands and became an award winning songwriter –all...
Sheila E sat down for her NAMM Oral History interview to discuss the importance of music and music education, as well as her early musical experiences.  She has always believed her earliest exposure to music, such as watching her father and his friends, proved integral in her development as an...
Elliott Easton often visited Grayson's Music in Long Island, New York as a kid. He ordered his first custom left handed electric guitar from Mr. Grayson, who always treated Elliott with kindness. Years later, after Elliott's rock band, The Cars, had notoriety, he reunited with Mr. Grayson at a NAMM...

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