Rock and Roll

Carmine Appice looked up to drummers like Gene Krupa and Buddy Rich as he honed his talent and became an extremely successful rock drummer. Working with names like Vanilla Fudge, Cactus, and Rod Stewart to name a few, Carmine has served as a drum and percussion inspiration to a generation of rock...
Rod Argent had an idea for a new sound, a new band in a new era of music. After creating a group and writing songs to perform and record, Rod’s dream of a new style of rock was born (with the help of his fellow countrymen, the Beatles). His group, the Zombies, helped change the face of music and...
Kenny Aronoff gained a worldwide fan base as the drummer for John Cougar Mellencamp from 1980 until 1996. He conducted countless clinics in music stores from coast to coast and enjoyed long lasting relationships with suppliers such as Tama Drums, Zildjian cymbals, Vic Firth drum sticks, Evans...
Peter Asher teamed with his school friend, Gordon Waller, to form the group Peter and Gordon.  The two hit the pop charts during the golden era of the British Invasion in the mid-1960s.  They topped the charts both in America and England with several popular tunes, some of which were written by...
John Avila was greatly influenced by the Ampex recorder his father owned and let John use. He recorded his friends and later his own bands on the two reels he had access to. The experience was the beginning of his fascination with recording, which has been a key component of his career all...
Joe Baldi became active in a rock band at a young age and formed a group that toured much of New England in the 1970s and 80s. When needing gear, he often visited EU Wurlitzer in Boston. One day he was offered a job at the store and took it. He later remarked it was one of his favorite jobs as he...
Dave Bartholomew was a noted bandleader, trumpeter, and songwriter who captured a pioneering sound known as the “big beat” of rock and roll. His uncanny ability to provide the perfect musical expression to the words of his bandmate Fats Domino resulted in a long list of classic recordings. Together...
Jeff “Skunk” Baxter gained enormous international fame as a founding member of Steely Dan and the Doobie Brothers. Skunk’s solo licks are among the most noted and influential in rock and roll history. As product advisor, he has also played an important role in the early Roland guitar synthesizers...
Adrian Belew had the NAMM attendees on their feet when he joined the All Star Guitar Night in Nashville 2003. Perhaps the feelings were more than just an appreciation for his music as many NAMM members in the audience have become close to him as a product specialist over the years. Those members...
Lenise Bent, as an assistant or chief recording engineer, has been associated with some of the most successful and creative albums in rock history.  Her passion for music and her incredible talents to bring out the best in musicians have been key elements in a career that includes such projects as...

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