Roland Corporation

Drew Armentrout worked in music retail for years before being hired by the Roland Company to work in the electronic drum division. His early experience served him well as he viewed both the musician’s and retailer’s points of view when developing and marketing products for Roland. Drew’s passion...
Rosemary Bailey was ten years old when she was hired by Hammond as a concert artist. Over the years, she took part in the growth of the organ market in the 1970s and had first-hand experiences bringing music to millions. Her interview was filled with remarkable stories of being in the industry...
Jeff “Skunk” Baxter gained enormous international fame as a founding member of Steely Dan and the Doobie Brothers. Skunk’s solo licks are among the most noted and influential in rock and roll history. As product advisor, he has also played an important role in the early Roland guitar synthesizers...
Tom Beckmen opened a music store with his band director while still in college in 1958. The relationships he created in the store lead to a road salesman job with C. Bruno. He traveled the country for nearly a decade before establishing his own distribution company, Beckmen Musical. He later began...
Adrian Belew had the NAMM attendees on their feet when he joined the All Star Guitar Night in Nashville 2003. Perhaps the feelings were more than just an appreciation for his music as many NAMM members in the audience have become close to him as a product specialist over the years. Those members...
Dick Bell was surprised by the impact he had on the music industry, a fact that became clear to him at the NAMM Show 2009, when the Roland Corp gave him a retirement party and NAMM requested an interview for the Oral History program. He began his career in the music industry, as Dick said, “with no...
Ed Blasco was one of the best known organ salesmen in Kansas City during the 1970s. He worked for Sherman Clay, Jenkins Music and even ran his own store, Ed Blasco’s Conn Organ Center in the mid 1970s. Ed’s passion for the organ was the foundation of his selling and he never lost sight of the...
John Booth has played an enormous role in the development and growth of Roland within the United Kingdom. As President of Roland UK, he has witnessed the expansion of the market in England and assisted in creating the infrastructure to accommodate the growth within the company. As an industry...
Geoff Brash was an iconic music retailer in Australia who became known around the world for his passion and his brilliant business knowledge. As the managing director of Brash Music, Geoff was a pioneer in multi-country trade and marketing. Over the decades he established long lasting relationships...
Chris Bristol was a music retailer in Southern California when a salesman came in one day to show him some gear from a new company called Roland. Chris took to the products right away. With his background as a musician and engineer he could understand the dedication that was put into the products....

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