Sam Ash Music Corporation

Bernice Ash began working at the Sam Ash Music Store in New York City in 1947, one year before marrying the founder’s eldest son, Jerry. Bernice and Jerry continued the tradition of keeping the retail store in the Ash family. Bernice is widely recognized as one of the pioneers of the development...
Paul Ash had great memories of his father, Sam Ash, the founder of Sam Ash Music in New York. Paul enjoyed the years he worked with his father and credited him for his knowledge of the music products business. Paul also learned his philosophy of customer care from his father, which he developed...
Jerry Ash recalls his father, Sam Ash, giving him a pocket full of change and sending him off on the subway to New York City to pick up the sheet music orders from the publishers. With nickels for the subway rides and some string for wrapping the bundles, Jerry set off. United Parcel Service and...
 Sammy Ash was named after his grandfather, the founder of the Sam Ash Music Company in New York City.  Like his grandfather, Sammy has a deep passion and understanding of the music business and although both men faced different challenges in different eras, they both felt customer service was the...
Ben Ash began working for his family’s store before he can remember.  He is the fourth generation of Ash family members to work in the company that was formed by his great-grandfather, Sam Ash.  In addition, Ben is the third generation Ash to be interviewed for the NAMM Oral History program, a...
Derek Ash recalls that every family gathering always included talk of the music store. After all, Derek's great-grandfather was the founder of the family's business, Sam Ash Music. Thanksgiving was only complete with turkey, pumpkin pie, and talk of the upcoming holiday sales! Derek's first NAMM...
David Ash recalls the story where his grandmother hocked her wedding ring to help fund the family's store, Sam Ash Music. David's parents and brothers have followed in growing the business and expanding the one location into dozens more. After earning his law degree and practicing law for years,...
Adam Ash likes to joke that he never attended sleep away camp during the summers from school as his summer months were spent in the store, and he wouldn't have had it any other way! Adam's great-grandfather formed Sam Ash Music, with the help of his wife, Adam’s great grandmother. Since then, the...
Terry Bissette began playing drums as a kid in South Florida, where he lived through the heyday of live music in the 1970’s and 80’s, performing six nights a week at various clubs. He took an interest in music retail, especially with drum kits and percussive instruments. Terry became the main drum...
Ian Goldrich grew up with a father who knew the Beatles and Jimi Hendrix, making him one of the coolest kids in school. As the owner of Manny's Music, his dad, Henry, knew everyone in music and everything about the gear, a job Ian could not wait to be a part of. Ian worked with his brother, Judd,...

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