Samuel Music

Bruce Bannister is the current president of Samuel Music in Effingham, Illinois. The store was formed in the 1940s by Lowell Samuel, the band director turned music industry pioneer. Bruce was interviewed in the store and recalled working closely with Lowell as well as Dean Samuel, Lowell’s son and...
Donez McNeely sang in choir during her school days, following in the footsteps of her older sister who was a lead singer in a band. In 1980, Donez (whose name is derived by combining her two grandmother’s names) was hired by Samuel Music in Illinois as a filing clerk. The founder, Lowell Samuel,...
Larry Morton grew up in a family in St. Louis that had a strong love of music.  His parents provided piano lessons for his older sister and later Larry began learning music.  His father encouraged him to follow his dream of being involved with music.  Larry played in the marching band in high...
Vic Russelavage was hired by Chuck Levin as a repairman while Vic was playing his trumpet professionally. Chuck became a mentor and encouraged Vic to focus on the details and to take as much time with each customer as needed. As a result, Vic was inspired to open his own repair shop, which became a...
Dean Samuel is the son of industry leader, Lowell Samuel, who not only formed the Samuel Music retail store in Effingham, IL but the pioneering music wholesale company, MIDCO, in 1964. Lowell was also one of the founders of NASMD and an early supporter of the industry’s Global Economic Summits....
Lowell Samuel was the quintessential music man! He devoted his life to creating school band programs in the small towns of Illinois before and after World War II. After serving as a band director, he opened Samuel Music in 1946, which allowed him to continue to support both students and band...
George Westjohn was hired by Lowell Samuel to oversee the expansion of Mr. Samuel’s interests in the wholesale music business. Mr. Samuel, a former band director, started a music store in the 1940s and a decade later established Midco Music, a music wholesale business with a focus on band and...