Social Media

Steve Araujo grew up in Southern California playing guitar and bass in school and in local bands. Becoming a professional bassist, Steve toured and taught music for many years.  Seeing a need to create a platform online for bass players to gather, he developed the website The Bass Hang. The site...
Derek Ash recalls that every family gathering always included talk of the music store. After all, Derek's great-grandfather was the founder of the family's business, Sam Ash Music. Thanksgiving was only complete with turkey, pumpkin pie, and talk of the upcoming holiday sales! Derek's first NAMM...
Lois Bach proudly worked beside her husband, Greg, to expand his music business into a strong retail and repair service. Lois joined Greg in the business after a successful career in television. She could see that Greg needed help and brought her business and social media skills to the store. Their...
Leslie Buttonow has dedicated her career to the marketing and promotion of several iconic brands in the music industry. She has worked hard to develop new programs and campaigns to bring attention to the products companies she’s worked for, that her clients, including KORG, Marshall and Vox, create...
Sue Chafin brings an honest smile and warm greeting to all those who walk into Chafin Musiccenter in Lake Worth, Florida.  After marring Jeff, the son of the founder of the store, she worked in a doctors office for several years.  When the opportunity came to join her husband and father-in-law in...
Omer Deutsch’s career as a luthier was fueled by his passion for heavy metal rock. In college, he studied industrial design and later had a job outside of music. He dreamed of a day when he could design and create his own musical instruments for others to make music from. With his wife’s strong...
David Erny was born in Lafayette, Louisiana, and like his father Larry, began working at Professor Larry's Music when he was a very young boy. David has been running the family business with his dad for a number of years. David played a key role in bringing the music store online with Internet...
Michael Faltin wanted to discuss his views on customer service during his NAMM Oral History interview.  The interview took place at the NAMM Show in 2016, when his store was awarded the “Best Customer Service” honor.  Michael made the point that with such a large effort in marketing and social...
Carlos Hidalgo was just thirteen when he learned the guitar and fifteen when he switched to drums. A year later he was working in a local music store, Allegro Musical. Carlos really enjoyed the music retail environment and began making notes of some of the services he would provide if he had his...
David Kramny proudly joined his father in business to help run PPV Media. His father, Thilo, formed the company in 1984, which has grown to include 27 magazines. The magazines range from music and lighting to aviation; all of which are passions of Thilo. The company also created an online sheet...

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