Swedish Music Industry

Ahmet Ediz grew up in Turkey and began playing the violin at an early age.  He became a professional concert musician and traveled with several orchestras.  Along the way he noticed a need to better care for his instrument, particularly regarding the wood.  He noticed that even the instruments of...
Martin Elneff is owner of i.K. Gottfried, a music store specializing in sales, production and repair of woodwind instruments since 1796. As a teenager Martin started in retail at Marno Sørensen music store in the heart of Copenhagen. He moved on to become successful starting an online business....
Bo Engberg was asked by a guitarist friend if he would please build a better amplifier. That one request from a friend change the direction of his career because Bo soon discovered he really enjoyed the inner workings of the amp and thought of a few ways he could improve on the design and...
Benny Englund was a rock and roll singer as a teen when he fell in love with the music industry!  He toured with groups as a roadie and sound engineer.  He also worked for a time for a few record companies and traveled with groups such as the Hollies with Graham Nash and the Rolling Stones.  Benny...
Michael Heuser recounted his early meetings with Mr. Ikutaro Kakehashi, the founder of Roland Corporation during his NAMM interview. The two men worked on product ideas as well as the goal of creating a branch of Roland in Switzerland. Michael headed the efforts as president of Roland Switzerland...
Werner Hotan has a background as a radio technician and worked in a music retail store in Switzerland before he began working for Mr. Sacher. Werner learned about drum making and many other instruments from Mr. Sacher, who was a legendary percussionist. As the rock and roll movement was increasing...
Niclas Luthman has a long history in the music industry. Beginning in 1989 at a NAMM show, Niclas started his distribution company by "accidentally" taking on the M-Audio line for Scandinavia (the original business was to develop software and accessories for synthesizers). Niclas built on this...
Yngwie Malmsteen is a ferociously talented guitar player, composer, and producer from Sweden. He first gained notoriety in the mid 1980’s when he exploded onto the music scene blending his mastery of neoclassical guitar technique with the heavy metal music genre. Building upon the fame from the...
Lars Wern is the Vice President of Em Nordic AB in Stockholm, Sweden, working alongside the company’s founder, Benny Englund.  In fact, during the 2013 NAMM Show in Anaheim, Lars and Benny were interviewed together and shared their love for the industry and spoke about some of the changes they...