William Schultz

Ritchie Fliegler has come to be known throughout the music products industry as “the Amp guy.” He wrote several articles and two popular books on amplifiers. He has been in the forefront of the technology that helped advance the amp, particularly when he was working with Fender Musical Instrument...
Don DJ Johnston has become a well-respected sales manager for the Fender Musical Instruments Corp.  He was hired just after CBS Musical purchased the famed electric guitar company in May 1965 and stayed with Fender via CBS until the brand was sold to a group of employees, headed by Bill Schultz. ...
Bill Mendello retired as president of Fender Musical Instrument Corp in the fall of 2010 after a long career in the industry. He was hired in the accounting department of CBS Musical Instrument Division in 1978. Bill soon began working with Bill Schultz who was hired by the president of the...
Ken Oda was hired by Yamaha in 1967 to run their retail store in San Francisco, California.  He continued to work for the company until his retirement at which point he joined Fender Musical Instruments.  While at Yamaha he met and worked with Bill Schultz who later hired Ken to help grow the Asian...
Joe Phelps started playing drums in the 7th grade. While in college, as a marketing major, he opened an off campus concert hall, played in bands, and ran a recording studio for the music retailer, Ben Jack, in Arkansas. In 1975, he moved to Los Angeles and formed a small ad agency, which has become...
William Schultz turned the struggling Fender Musical Instrument Corporation into an industry leader after purchasing the famed guitar company from CBS in 1985. Born in McKeesport, PA on July 30, 1926, he began playing the saxophone professionally before World War II and then opened his own musical...
Dan Smith was inducted into Fender’s Hall of Fame for good reason. Dan designed the re-launching of the famous guitar company after it was sold by CBS. Dan’s vision was to bring the product back to the early concepts that originally made the Fender name famous. His success led to a long career with...