Yamaha Corporation of America

Joe Phelps started playing drums in the 7th grade. While in college, as a marketing major, he opened an off campus concert hall, played in bands, and ran a recording studio for the music retailer, Ben Jack, in Arkansas. In 1975, he moved to Los Angeles and formed a small ad agency, which has become...
Ron Raup was among the first commercial members to serve on the NAMM Board. His long career in the industry has been highlighted by his incredible vision and marketing skills for the MakeMusic company. MakeMusic, Inc. is a world leader in software and systems for music educators and musicians....
Al Rinaldi was the first person ever to receive the Steinway Lifetime Achievement Award, which was given to him in 2012.  Al never worked for the piano manufacturer nor did he work for any of it's sister companies.  Al was a Steinway dealer in Philadelphia, who in fact was turned down from being a...
Lee Ritenour was exposed to jazz music in Los Angeles as a youth thanks to his parents.  He developed a great knowledge of guitar techniques having watched and or worked with many of his guitar heroes. When he was 16 years old he accompanied jazz singer Lena Horne, which opened up many doors for...
Ed Rizzuto was surrounded by music his entire life. As a young boy he started playing trombone, which he continued throughout high school and into his military service in the early 1950s. After teaching orchestra as a school band director for several years, Ed joined the music industry as a...
Dan Rodowicz was encouraged at an early age to play music.  His parents arranged piano lessons, which led to trombone, which was the instrument of his beloved uncle. Dan was influenced by the music around him growing up in Philadelphia, which inspired him to play the organ.  In 1976 he won a local...
Jay Schreiber is the General Manager for the Band & Orchestral Division of Yamaha Corporation of America. It is a fitting position as the horn player worked for some 12 years as a traveling sales rep for the company after working in the music retail segment for several years. These experiences...
Carter Schuld's father purchased an accordion for him when he was just four years old.  Thanks to church, Carter took a liking to the organ, which his father noticed and purchased a home organ when Carter was just seven.  He became more interested as television shows like Lawrence Welk fuelled the...
William Schultz turned the struggling Fender Musical Instrument Corporation into an industry leader after purchasing the famed guitar company from CBS in 1985. Born in McKeesport, PA on July 30, 1926, he began playing the saxophone professionally before World War II and then opened his own musical...
Bobby Shew’s cool jazz trumpet style helped revolutionize jazz in the 1960s through a series of successful recordings and world tours. During those years he developed several ideas that would lead to the design of his own trumpet. He felt that these improvements and adjustments would make it easier...

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