Yorkville Sound

Rich Covas owned Modern Music store's three locations for thirteen years beginning in 1966. The locations covered band and orchestra instruments as well as guitar, keyboards, and drums. The company also offered music lessons and repair. In fact, providing lessons is how Rich first began working in...
Doug Davies entered the music products industry in 1972 when he was hired by Turner Music in Canada. Turner was a subsidiary of Chicago Musical Instruments (CMI) and at the time, Doug was their youngest sales rep.  He really enjoyed the job as he had a supportive mentor to help him learn the ropes...
Jack Long co-founded the Long & McQuade music stores in Canada beginning in 1956. At the time, there were few supplier/dealer relations between Canada and the United States. Establishing these relations was something Jack helped to pioneer. He also helped establish his country as a legitimate...
Glenn MacRae had an exciting musical career as the saxophonist and singer in a Canadian formed rock band that lived and recorded in England for two years in the mid 1960s. That exciting time led to a job in a music store in Winnipeg that would later be purchased by Jack Long, the founder of Long...
Fred Theriault recalls the first time he set foot in Long & McQuade’s Music Store. He was still a teen and bought a snare drum from Jack McQuade; ironically Fred later was hired and has spent nearly 50 years with the company. Jack Long hired Fred in the store and soon put him in charge of the...