The Digital Consumer: How Buyers Have Changed and What to Do About It

More than any time in the past 100 years, consumers have made a dramatic shift in the way they reach purchasing decisions. Has your business adapted? Are you prepared for the ever-evolving digital consumer—and today’s noisy business environment? In this can’t-miss Breakfast Session, NAMM welcomes international marketing thought leader Marcus Sheridan, who’s been called a “web marketing guru” by the New York Times and one of 20 “Speakers You Don’t Want to Miss” by Forbes. Sheridan will reveal how buyers have changed, how you can evolve with this shift and powerful examples from forward-thinking companies. Find out what it means to you and your business in this high-energy start to Saturday morning.

Saturday, January 27, 2018 — 8:00 am to 9:30 am