Uniting the world’s music products, pro audio, live sound, lighting and entertainment technology communities, The NAMM Show is the gathering place of the global music and sound products industry with more than 100,000 attendees from 120 countries and regions commanding $10+ billion in buying power.

NS17 Exhibitor Sizzle

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At The NAMM Show you can...

Influence decision makers commanding billions in buying power

Benefit from direct feedback from target customers

Expand distribution to global buyers

Introduce products and innovations

Connect with an international media base

Generate content to power your own marketing messages

Train and educate your entire team on product and brand messages


Use the icons below to learn more about the many benefits of exhibiting at The NAMM Show.

Billions in Buying Power

Buyers, influencers and media travel from all over the world to attend The NAMM Show.

No other trade show has been more influential in introducing musical trends, unveiling the latest, cutting-edge technologies, creating household product names, showcasing emerging brands and uniting every segment in the industry than The NAMM Show.

Global Community

A true global gathering, with qualified buyers attending from 125 countries and regions.

Buying Businesses

Exhibitors have the opportunity to sell to thousands of buying firms and purchasing influencers.

Buying Power

Collectively, the buying audience at The NAMM Show yields more than $10.7 billion in annual purchases.

Buying Decisions

The majority of attendees state their purchase decisions are directly influenced by the products they see at The NAMM Show.


NAMM's new community areas allow buyers to target the products and ideas they need to find you faster.

Booth Options

NAMM offers several booth options to meet your individual sales and marketing needs. 

NAMM Show Booth

Be noticed on the show floor with this standard size.  Booth space is sold in 100 sq. ft. increments. Each 100 sq. ft. includes; 1,000 lbs. material handling, 8’ black back and 3’ side drape and one booth ID sign.


NAMM Show Small Booth

At The 2018 NAMM Show, a new small booth option is available at 6' deep x 8' wide=48 square feet. Small booths are ideal to get in the exhibit action in an affordable way. Limited availability, one per company only. 

Booth Share

Want to share a booth with another exhibitor? Enter the company name in the field below to make a request. A fee will be charged. Only one booth may be shared.

Exhibitors receive a number of value-add benefits including:

  • 1,000 lbs of material handing per 10x10 exhibit space–save hundreds on move-in
  • Listing on NAMM website with affordable upgrade options
  • Listing in NAMM mobile app
  • Opportunity to include your events and activities on the official NAMM schedule
  • Access to Freeman concierge services

NAMM's mission is to strengthen the music products industry and promote the pleasures and benefits of making music. With the help of our 9,000+ members, The NAMM shows also serve as a hub for the industry, providing a place where members can come together, contribute ideas and innovations and focus on the technology, equipment and businesses that help people make and share music with the world. NAMM tradeshows fuel the "Circle of Benefits" model, giving back to fuel our industry, creating more music makers, and a more musical world.

Audience Profile

A summary of the 100,000+ attendees who joined us at The 2016 NAMM Show, our industry’s annual global family reunion

NAMM attracts a diverse audience from across the globe, uniting for the annual pilgrimage to California. At The NAMM Show, unique communities gather creating unrivaled business opportunities for your brand.

The NAMM Show audience includes exhibitors, media, retail buyers, distributors, music educators, artists, celebrities and guests. The show also attracts powerful buyers and influencers from studio, house of worship, live sound, touring, and entertainment technology, venues like amusement parks and casinos, and educational facilities.

Special Events

Special events showcase the latest trends and allow attendees to interact and share ideas. 

Education and Training

Your buyers will be inspired every day to take their businesses to the next level with free educational sessions happening all day across five focused tracks. 

Concerts and Events

Attendees are entertained from morning to night with performances happening on five stages across The NAMM Campus, providing an experience for your best customers and top prospects.

Artists and Celebrities

You never know who you might run in to at The NAMM Show, the show is attended by well-known musicians, artists and celebrities from across the globe. This star power helps attract the world’s best buyers.

Don't miss out on The 2018 NAMM Show. Reserve a booth today!

Questions? Contact tradeshowsales@namm.org or call 760-304-5834



Upcoming 2017 Shows