July 15–16, 2021

Music City Center • Nashville, TN

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How We Reach Buyers

A multi-channel approach helps communicate opportunities to a wide range of buyers, influencers and media, helping create connections and maximize exhibitor ROI.

Summer NAMM reaches the following buying communities:


Marketing techniques include: 

  • Daily direct contact, decades-long relationships
  • Organized call campaigns
  • Unique content to showcases benefits
  • Detailed information and community support on namm.org
  • Advertising through trade media
  • Targeted email campaigns by community
  • Promotion through social channels
  • Connection with community influencers
  • Support of industry associations and media groups
  • Geo and retargeting across namm.org and supporting websites
  • Providing high-value award and education programs

Independent Retailers and Buying Groups

The retail community has made it clear: They don't just want to gather at Summer NAMM–they need to.

  • NAMM has strong relationships with more than 9,000 members worldwide
  • Daily contact through a 5-person membership team helps share opportunities
  • Promotion through global trade media engages buyers
  • Top 100 Dealer Awards program attracts leading stores
  • New collaborations, such as the co-location of NASMD and AIMM groups, will help attract more buying power
  • Promotion through global trade media engages buyers
  • NAMM U retail-specific curriculum draws buyers looking to improve their operations

Examples from 2019 Summer NAMM: 

  • Amro Music Stores, Inc.
  • Andertons Music Co.
  • Beacock Music Co., Inc.
  • Bertrand’s Music Enterprises, Inc.
  • Blues Angel Music
  • Carter Vintage Guitars, LLC
  • Chuck Levin’s Music Center
  • Contemporary Music Center
  • Cosmo Music Co. Ltd
  • Fanny’s House of Music
  • GarageBand Music
  • Heid Music Company, Inc.
  • Hollywood Piano Company
  • Kramer’s Piano Inc.
  • Mike Risko Music
  • Music Villa
  • Musical Innovations, LLC
  • Palen Music Center Inc.
  • Thomann Musikhaus
  • Tim’s Music
  • Ukulele Station America
  • W.H. Paige & Co., Inc.

Distributors, International Dealers and Multi-Market

Summer NAMM provides a platform to engage the distributors and international dealers who can bring products to new markets.

Examples from 2019 Summer NAMM:

Distributors

  • Alternate Mode
  • Jam Industries
  • Curtis Novak Classic Pickups Inc.
  • Hanser Music Group
  • Australis Music Group
  • DANSR, Inc.
  • Elite Core Audio
  • Harris/Teller, Inc.
  • LPD Music International
  • Stewart-MacDonald
  • Global Sound Group (Pvt) Ltd
  • Heartbeat Distributors Ltd.
  • Hoshino USA, Inc.
  • Mojotone
  • Parts Express International Inc.
  • WorldMax USA LLC

International

  • Andertons Music Co.-United Kingdom
  • Cosmo Music Co. Ltd-Canada
  • Evenstad Musikk-Distribusjon AS-Norway
  • Ikebe Musical Instruments
  • Store Co Inc.-Japan
  • Luthman Scandinavia- Sweden
  • Miyaji Musical Instrument Co., Ltd.-Japan
  • Musicmaker Ltd., Ireland
  • R.B.X.-Israel
  • T. Kurosawa & Co Ltd-Japan
  • Thomann Musikhaus-Germany
  • Tom Lee Music Co. Ltd-Hong Kong
  • Webb Group-New Zealand
  • Wentworth Music-Canada
  • Zenith Music-Australia

Multi-Market

  • eBay
  • Walmart
  • Amazon

Pro Audio Community

Nashville has a rich studio and recording community, with many other centers within a short drive of the Music City Center, delivering professionals looking to reconnect and learn more about the latest recording and sound production gear.

  • For more than 10 years, NAMM’s Crossroads plan has helped develop relationships within the pro audio community
  • Communication on the annual TEC Awards program helps drive awareness to media and influencers
  • Consistent promotion through industry media helps attract professionals
  • Relationships with a variety of associations help drive awareness to worldwide membership audiences

Examples from past Summer NAMMs include:

  • AES
  • Archetype Sound
  • Ari Morris Productions
  • Autograf
  • Backline Nashville
  • Blackbird Studio
  • Bleav Podcasts
  • Bob Olhsson Audio
  • Consulting & Fabrication Strategies, LLC
  • David Young Productions
  • East Avalon Recorders
  • Future Audio
  • Hear No Evil Sound LLC
  • High Ridge Studio
  • IATSE
  • Island Grove Woodwork
  • Morris Light and Sound
  • Nashville Amplifier Service
  • Nashville Recording Supply
  • platinummixer.com
  • Production Express Inc.
  • Seltech

House of Worship Community

Every Sunday, worship centers around the country showcase live and streamed events. With thousands of facilities within a short drive of Nashville, professionals utilize Summer NAMM looking for the latest in event production and broadcast equipment.

  • Worship Musician's Summer Hang will connect the worship community before the show
  • Consistent promotion through industry media helps attract professionals
  • Targeted education through the TEC Tracks programs is designed to support worship professionals

Examples from 2019 Summer NAMM:

  • ANC
  • Belmont Church
  • Brentwood United Methodist Church
  • Brookville Road Community Church
  • Casa de Adoracion Alabanza Y Fortaleza
  • Church of the Highlands
  • Church of the Redeemer
  • Coke’s Chapel United Methodist Church
  • Covenant of the Cross
  • Crossroads Christian Church
  • Crowns Of Creation Ministries
  • Ebenezer Alabama Church
  • Faith Christain Community
  • First Assembly of God
  • First Baptist Church
  • Friendship Church
  • Grace Community Church
  • Greenville United Methodist Church
  • Hamilton Mill United Methodist Church
  • Harvest Barn Word Of Life Church
  • Henry Baptist Church
  • Hope Church SC

Music Educators, Universities and Venues

Summer NAMM offers a unique opportunity to connect music educators to learn best practices, discuss important advocacy and policy issues, and see the latest products for the classroom.

  • Nashville and the surrounding area are home to a variety of music and pro audio schools
  • Coalition on Coalitions Forum: Delivering updates on back to school and relief funding advocacy
  • NAMM Sustainability Taskforce will discuss relevant industry issues
  • NAMM/CMS Fellows program will reach the College Music Society network
  • Policy Forum: Exploring small business relief and what’s ahead for the music and events sector
  • Promotion through vertical media helps support show benefits
  • The reputation of Summer NAMM as a place to find new products

University examples from 2019 Summer NAMM:

  • Belmont University
  • Berklee College of Music
  • Bethel University
  • Blackbird Academy
  • Faith Heritage Christian Academy
  • Fanshawe College
  • Gdansk University of Technology
  • Grammy Music Education Coalition
  • Guitars In The Classroom
  • Louisiana Tech University
  • Michigan State University
  • Music Teachers National
  • Association
  • Ohio University
  • Oregon State University
  • Palm Beach County School District
  • School of Rock
  • Skyline High School
  • Stanford University
  • Stewarts Creek High School
  • University Batna1 Hadj Lakhdar

Venues examples from 2019 Summer NAMM:

  • BusinessFlare, LLC
  • City of Westfield/Grand Park
  • Deloitte/Deloitte University
  • Epiphany Center for the Arts
  • Fannin Studios
  • Gas Monkey Dallas
  • Helping Our Music Evolve (HOME)
  • JW Winco
  • Live Nation
  • Madison Entertainment
  • Nashville BarPass
  • Mashville
  • POP Hospitality Group
  • PSAV
  • QuantumNetworks
  • Rudy’s Jazz Room
  • Ryman
  • Songbirds Foundation
  • Soul Vibes Collective
  • Spade Lounge and Studio
  • Tennessee Performing Arts Center

Media and Influencers

Media, artists and celebrities, expanding brand buzz across social and traditional channels.

  • Summer NAMM will provide a business-friendly environment for celebrities and media alike
  • With private meeting room options available, position your brand to host meetings at the first industry event in 18 months.

 


Learn more on how exhibiting at Summer NAMM can help grow your brand.

Email: tradeshowsales@namm.org | Phone: 1-760-438-8001

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