Software.NAMM Exhibitor Information

Show Days & Hours

Set-up                  Wednesday, Jan 15      8:00am – 5:00pm
Show Day 1:       Thursday, Jan 16          9:30am – 6:00pm
Show Day 2:       Friday, Jan 17               9:30am – 6:00pm
Show Day 3:       Saturday, Jan 18           9:30am – 6:00pm
Show Day 4:       Sunday, Jan 19             9:30am – 5:00pm
Tear-Down           Sunday, Jan 19             5:00pm – 8:00pm


Visit the Exhibitor Dashboard for details on attendance policy and badge registration.

Booth Food & Beverage Service

Aramark is the exclusive food and beverage caterer for the Anaheim Convention Center.  All food and beverage must be ordered through them.  Alcohol is prohibited during move-in and move-out. If you would like to order catering for your booth, you can order online at or call (714)765-8800. Please remember space in this area is limited. The Anaheim Convention Center also offers express ordering service for small meal services.  Avoid the lines: these meals can be delivered to your booth or picked up at a concession location.

Booth Occupancy

Your booth must be staffed and open for business during regular show hours. You may not dismantle your booth prior to show close.  Failure to adhere to these rules may result in a fine and/or losing priority status at future trade shows.

Booth Location

The Software.NAMM area is located on Level 1 of the ACC North building, which is entirely carpeted. This area contains 2 booth options, see below for details regarding the option you have chosen.

Basic Booth Package


  • (1) Standard booth ID sign
    - Includes company name, booth number, city and state
  • 8’ x 7’, 56 square feet with white fabric back wall, desk/display area, (1) white stool, (1) 5 amp electrical outlet.
  • Graphic, Electrical & AV Upgrade Options available through Freeman Order Form located in the service manual.
  • View the Basic Demo Booth Upgrade Form

Full Build-Out Booth Package


  • (1) Standard booth ID sign
    - Includes company name, booth number, city and state
  • 8’ x 8’, 64 square feet with white fabric back wall, desk/display area, (2) white stools, (1) 5 amp electrical outlet.
  • Graphic, Electrical & AV Upgrade Options available through Freeman.  Contact Elizabeth Griffith for more details - or 714-254-3685
  • View the Full Demo Booth Upgrade Form

Not Included:

Booth Regulations

Exhibitors are unable to modify these turn-key booth build-outs.  There are graphic and AV upgrade options, however everything must fit within the booth display area. 

Business Center

There is no business center located within the Anaheim Convention Center, however there are business centers with printing, copying & faxing capabilities at adjacent hotels, the Hilton and the Marriott.


Authorized NAMM Member companies may register family members under the age of 18.  Underage attendees must be accompanied at all times by their parent/legal guardian and are only permitted on the show floor during show hours.  No exceptions will be made during move-in and move-out and no baby strollers and/or joggers will be permitted on the show floor.


The Software.NAMM area will be vacuumed nightly, exhibitors do not need to order cleaning service.  You may wipe down or clean your display area as needed.

Empty Box/Crate Storage

To ensure move-in and move-out run smoothly for all exhibitors, NAMM requests that all exhibit crates and/or boxes be emptied of their content and tagged with empty labels by Wednesday, January 15 @ 5:00pm.  If exhibitors miss this window, empty box/crate return at the end of the show may be delayed.

Early Exhibitor/Buyer Appointments

Exhibitors are allowed to escort Buyers to their booth for early morning meetings on show days from 8:00am – 10:00am.  All parties must be credentialed with photo ID’s and must stay within their contracted booth space.  For meetings involving more than five buyers, exhibitors need to make special arrangements with NAMM’s Operations Team by emailing

Exhibitor Appointed Contractor (EAC)

EAC’s include, but are not limited to installation and dismantle contractors, booth designers and builders, non-official florists, furniture suppliers, piano movers, laborers or any individual who is not a full-time employee of your company.  All EAC’s must adhere to local union jurisdictions.  If utilizing an EAC, exhibitors must submit form to NAMM no later than December 14, 2018.  IMPORTANT: All Exhibitors are responsible for ensuring that any EAC’s brought into the show need to have the proper insurance.  Insurance requirements are located within the Important Show Information.

Exhibit Hall

The Software.NAMM area is located on the 1st level of the ACC North building.


Each booth receives 5 amps of electrical complimentary. If you need additional electrical, you must order this through Freeman.  Plan ahead and order online to receive additional discount pricing.

Exhibit Space Payment

Exhibitors with outstanding exhibit space payments will not be permitted to move-in and set-up.  Exhibitors are responsible for assuring that their exhibit space has been paid in full prior to the show.  The booth payment deadline is October 16, 2019.

Freight Shipping Addresses

Advance Warehouse

Will receive Dec. 10, 2018 – Jan. 9, 2019 (except Dec. 23, 26 and Jan. 2)

Exhibiting Company Name/ The NAMM Show 2020
C/o Freeman
3454 E Miraloma Ave
Anaheim, CA  92806

Show Site Shipping Address

Targeted Move-in Day is Wednesday, Jan 15 from 8am – 5pm.

Exhibiting Company Name/ The NAMM Show 2020
C/o Freeman
Anaheim Convention Center
1850 West Street
Anaheim, CA  92802


Exhibitors can hand-carry their product if it can be done in one trip without the aid of mechanical devices.  A POV, or privately owned vehicle, is considered to be any vehicle that is primarily designed to transport passengers, not cargo or freight.  POVs may access the unloading lot from West Street.  Hours of operation are Wednesday, Jan. 15 from 8:00am – 5:00pm and Sunday, Jan. 19 from 5:00pm – 8:00pm.


The use of hazing is not allowed in the Software.NAMM area.

Hotel & Travel

Book your hotel as soon as possible - rooms do fill up quickly.  Visit the Exhibitor Dashboard to see all hotel and travel options, rates and discounts available for all NAMM members.

Inflatables & Balloons

Inflatables & balloons are not permitted in the Anaheim Convention Center without prior written approval. Please submit your request for a variance, detailing dimensions/specifications at no later than December 6, 2019.


Proof of insurance for the show is mandatory.  NAMM does not provide any type of insurance coverage for the property and/or personnel of exhibiting companies (see booth space contract).  Exhibitors must maintain insurance that meets the requirements outlined in this manual and on your booth space contract.  If you already have compliant coverage through your own provider, make sure you have a copy of this onsite at the show.  If you do not have coverage, it can easily be secured through Rain Protection at a negotiated rate provided to NAMM exhibitors.  Email for more details.


There are 3 choices available through Smart City.

  1. Hard Line Internet which is $79.99  per day per computer or 3 Days for $139.99 or 5 Days for $239.99 (speed = 1.5m up/1.5m down)
  2. The Instant Internet which is $12.95 per day per computer (speed = 768k up/768k  down)
  3. The Free Wi-Fi (the speed on the free Wireless is 256k up/256k down.) Please note that the Wireless Service is purchased once onsite and it does time out if left idle for too long. Keep in mind there may be additional tax or labor added.  Please click here for the Smart City Order Form.

Please Note:  Smart City does not advocate wireless options if your internet connection is mission critical to your booth. This is due to various reasons such as potential interference of unauthorized rogue wireless AP devices (i.e. MYFI devices and/or exhibitors setting up their own hotspots within the Center).

Late Set-Up

All booths must be set by 5:00pm on Wednesday, January 15, 2020.  Exceptions must be approved by the NAMM Floor Management staff.  You may check-in at the Show Info Desk located within your specific hall for approval.

Light Projection

The projection of light or laser in any form onto any part of the building or other exhibits must be pre-approved by NAMM Show Management. See the Laser Regulations page in this manual for FDA guidelines. Flashing or neon lighted signs, electronic displays, sound-emitting device, and/or hazing must be constructed or controlled in a manner that will not interfere with or constitute a nuisance to other exhibitors or attendees.

Marshaling Yard

Located at 908 E. Santa Ana St., Anaheim, CA  92805.
Phone: 714-254-3400

**All van lines and common carriers must check in at the Freeman Marshaling Yard.


No performances are allowed in this area.

Product Giveaways/No Selling

NAMM is a trade-only event. With the exception of giveaways and samples, all over-the-counter transactions (cash, check or credit card) involve the collection of associated taxes and may not take place at The NAMM Show. Only business orders for future delivery are promoted on show site.

Product Removal

No product should leave the Software.NAMM area the duration of the show. Over-the-counter cash/credit card transactions are prohibited. 

Promotional Distribution

Distribution of any printed materials, samples or other articles shall be restricted to the confines of the exhibitor’s own exhibit space.  Signs or advertising devices shall not be displayed outside of each exhibitor’s own space.  If you have any questions relating to this subject or would like more information on outside advertising, please contact your NAMM Account Representative.

Retailer Freight Pick-up

Retailers picking up material at close of show will be treated as any other carrier.  Exhibitors must have product labeled, packed and ready to ship with a completed MHA (Bill of Lading) returned to the Freeman Service Desk when authorizing freight release to retailers.  Retailers must check in at the marshaling yard and will be directed to the dock area when the Exhibitor’s shipment is packed and ready.  Non-Exhibitors and minors are not allowed on the show floor during move-out.


The Software.NAMM area has a lounge space for attendees to network and meet with exhibitors.


NAMM makes every effort to provide protection for exhibitors’ merchandise and displays.  Perimeter guard service on a 24-hour basis to include move-in, show days and move-out is put in place.  While these measures are implemented to safeguard your property, neither NAMM Show Management, the Anaheim Convention Center, security contractor, drayage contractor, decorator, nor any of their officers, agents or employees assumes any responsibility for such property, loss or theft. 

Move-in:               Wednesday, Jan 15            8am – 6pm
Show Day 1:         Thursday, Jan 16               8am – 6pm
Show Day 2:         Friday, Jan 17                    8am – 6pm
Show Day 3:         Saturday, Jan 18                8am – 6pm
Show Day 4:         Sunday, Jan 19                  8am – 8pm


The ART (Anaheim Resort Transportation) is provided complimentary for Red & Blue Badge-holders and will operate daily, January 16-19, 2020, every 20 minutes. ART Schedule, passes for purchase and hotel pick-up locations can be found at under Hotel & Travel Info.


Smoking is strictly prohibited inside the Anaheim Convention Center exhibit hall, lobbies, meeting rooms during move-in, move-out and all show days.

Sound Policy

Sound in booth must be kept at a background level, so all exhibitors and attendees can conduct business. Please respect your neighbors.


Any exhibitor placing stickers on the Software.NAMM booths, NAMM signage or the Anaheim Convention Center property will be charged accordingly for the defacement of the property.


Fire regulations prohibit storing product, literature, empty packing containers or packing materials behind back drapes or under draped tables.  In most cases, however, Exhibitors may store a limited supply of literature or product appropriately within the booth area, so long as these items do not impede access to utility services, create a safety problem or look unsightly.

Use of Aisles and Common Areas

In the interest of safety and aesthetics and to prevent congestion in common areas, Exhibitors must limit and confine activities, solicitation efforts and the distribution of promotional materials, products, literature and displays to the confines of their exhibit space.

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