Exhibit at The 2017 NAMM Show

Join us in Anaheim, California, January 19 – 22.

The world's best and most powerful buyers traveled to Anaheim last January to see the latest in music products, pro audio, sound, lighting and entertainment technology. No other event gathers purchasing power like The NAMM Show. View the recap video below and check out more photos and videos at
The 2016 NAMM Show Gallery.

Click the icons below to learn more about the many benefits of exhibiting at The NAMM Show.

The 2016 NAMM Show Recap!

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Buying Businesses

Exhibitors benefit from exposure to a diverse base of businesses that buy products, including retail stores and non-exhibiting distributors. NAMM exhibitors benefitted from a double-digit increase in the number of buying businesses in 2016.

A Global Family Reunion

The NAMM Show is a true global gathering, with buyers attending from 125 countries and regions. 15% of the audience travels to Anaheim, CA from outside the United States making it the world’s preferred destination to conduct the business of music.

Serious Buying Power

Collectively, the buying audience at The 2016 NAMM Show yields more than $10 billion in purchases annually, and from the additional businesses in attendance it is estimated $600 million more in purchasing power roamed the aisles this year, as compared to 2015.

The Best Domestic Retailers

Exhibitors had the chance to meet with the country’s best retailers, with 87 percent of NAMM members within The Music Trades Top 200 attending. This audience segment alone commands billions in purchasing power.

Best ROI in the Business

The NAMM Show unites every segment in the industry.

We've been coming to the NAMM show for years, we're a distributor but also have a sizable retail operation. It's very important for our relationships with existing suppliers and good for us to see new ones to keep expanding our business. And since we also sell to other retailers and end consumers it is vital to have access to the latest products. I think we are regarded to be one of the best shops in Nigeria and attending NAMM gives us a competitive advantage. But it is also about making and keeping friends. The NAMM Show is like a big school reunion.

Uche Ezeani · De-Saints View International Company Ltd. · Nigeria

No other trade show has been more influential in introducing musical trends, unveiling the latest, cutting-edge technologies, creating household product names, showcasing emerging brands and uniting every segment in the industry than The NAMM Show.

  • Place your products in front of the world’s best buyers traveling from more than 100 countries and commanding over $10 billion in purchasing power.
  • Unveil your latest gear and innovations in an environment where you can meet face-to-face with your buyers, host hands-on demos, share product specs and information, and answer their questions directly
  • Reach a broad range of decision-makers, ranging from independent retail store owners and major retail chain representatives to pro lighting and sound professionals and buyers from some of the world’s largest entertainment venues.
  • Place your message in front of 100,000 of the most influential people in the music and sound industry who extend product and brand ideas to millions of their followers, families and friends.
  • Market your product and brand story to an international media base representing such major outlets as USA Today, CNN, Los Angeles Times and The Wall Street Journal
  • Connect with your community through a multitude of networking events, including the NAMM TEC Awards.


NAMM isn't just a trip to a trade show; it's an experience.

Exhibitors can tap into this mindshare to build their brands and engage in a variety of customer groups. 

In today's marketing world, you need to utilize mulitple marketing platforms to drive your message. NAMM offers bundled sponsorship packages that not only save money, but maximize your opportunity to have a successful show. You can also choose from a-la-carte sponsorship options that help you showcase your products in high traffic areas, and unique brand activations custom-built just for your business needs.

Learn more about sponsorship opportunities here. 

Opening Act: $1,325

  • Enhanced listing
  • Small display case in high traffic area

Backstage: $1,883.25

  • Enhanced listing
  • Mobile app banner ad
  • Small display case in high traffic area

The Line Up: $1,976.25

  • Enhanced listing
  • Custom booth entrance floor graphic
  • Small display case in high traffic area

Encore: $4,058.75

  • Enhanced listing
  • Mobile ap banner ad
  • Custom booth entrance floor graphic
  • Large display case in high traffic area

Audience Profile

A breakdown of the 100,000+ attendees who joined us last year in Anaheim for the industry's annual family reunion.

I feel The NAMM Show is a very important opportunity, not only for building, developing and cultivating existing relationships, but for me to do the bulk of my buying. I tour the show floor imagining I am a customer in my own shop to see what things jump out at me. If it evokes a reaction in me, chances are it's going to evoke a reaction on the part of my customer.

Brian Reardon · Monster Music Retailer · Levittown, New York


From manufacturing company owners and employees that exhibit gear, components and services to attendees, to manufacturer reps who work with these exhibiting companies, and all the people you see working the booths at The NAMM Show.


Industry media, as well as reporters from global newspaper, TV and radio outlets, and members of The Recording Academy (NARAS), from industry focused titles to mainstream media, that tell the NAMM story to millions of readers, viewers and enthusiasts world wide.

Retail Buyers

Owners, operators and managers of music stores from specialty to full-line and small independent dealers to major chains such as Guitar Center, Sam Ash, West Music and Tom Lee Music Co., as well as multi-market retailers like Amazon and Best Buy.


The world’s leading distributors and global buyers from non-retail companies serving as intermediaries, in other words, businesses that can sell a lot of your products across country lines, such as BAI Electronic Systems Distributors (United States), Central Music (China), Pride Music (Brazil) and Praha Music Center (Czech Republic).

Specialty Buyers

Representatives from venues such as cruise ships, arenas and amusement parks, houses of worship, recording studios, live festivals and events, gaming and app developers that utilize a wide variety of musical, pro audio and entertainment technology products. NAMM Show specialty buyers have included Carnival Cruise Lines, Disneyland, Legoland, Blue Man Group, Mariners Church and Village Studios.


Decision-makers for the music needs of students (classroom music teachers, college music faculty, private teachers, school administrators, school board members) and university students majoring in music business, men and women working hard to educate the next generation of music enthusiasts, and your customers.

Artists and Celebrities

Professional musicians endorsed by NAMM member companies and musicians selected by NAMM to perform on stages throughout the show. You never know who you might run into at The NAMM Show, from Stevie Wonder, Eddie Van Halen, Moby or DJ sensation deadmau5, as well as hundreds of other well-known musicians who have real-world experience and thoughts on what gear they like, what they might need in the future, and how they can influence their fan base. Check out the celebrity photo gallery to see who joined us in 2016.


All guests are directly invited by NAMM members. Examples include authors, PR agencies, lawyers and accountants, business associates of NAMM member companies, and booth demonstrators associated with exhibiting companies and with friends and family of NAMM exhibitors. Grow your brand story through this music-loving group of individuals and their social media and community networks.


Build brand awareness across 125+ countries and regions (and counting) who attend The NAMM Show.

We've been coming since 1991. The networking aspect of the NAMM Show is very valuable to us. We meet our suppliers, and our peers representing the same brands in other markets and that helps with keeping up with changes. We also find new brands to represent and the timing is also so vital - it's the beginning of a new year; we get inspiration, fresh ideas and renewed vitality for the year ahead.

Lynette McCullough · Keynote Music Sales · Ireland

The NAMM show is the definitive platform to facilitate business growth for the global music products, pro audio, sound, lighting and entertainment technology communities. Each year, the show unites decision makers from all disciplines to review the latest products, discover trends, explore cutting edge technologies and learn from the industry’s top thought leaders. Here is a snapshot of the global attendance from The 2016 NAMM Show.


The NAMM Show helps your customers hone their retail craft by providing a variety of free professional education options designed to foster their success.

We never miss the show. Besides seeing great new product and staying up-to-date on the hottest items, we get to see old friends, and attend great educational sessions through NAMM U to learn new and creative ideas.

Chrystal Conklin · Wright Music · Port Washington, NY

The NAMM Campus sprawls over one million gross square feet making it the largest exhibit facility on the West Coast. A significant portion of this space is devoted to targeted learning areas including: TEC Tracks, NAMM Idea Center, NAMM U Breakfast Sessions, Retail Boot Camp, The NAMM Foundation and the NAMM Member Center. Education and training are a top draw for NAMM attendees, who won't find such customized content anywhere else. 

Retail Boot Camp
A full-day retail training session

Your customers are able to enhance their retail sales, marketing and financial skills during an intensive one-day training for music retail business that features two tracks: one for sales and marketing and the other for financial management. 

NAMM U Breakfast Sessions
Big names, big-picture strategies

Attendees are provided free breakfast each morning of the show and gain powerful insights from industry powerhouses about upcoming trends influencing our market.

NAMM Idea Center Sessions
Results-oriented how-tos, tactics and tips to grow your business

Held every half-hour throughout the show, these sessions are loaded with proven business-building ideas to help your customers sell more of your product. 

Future of Audio Powered by A3E
Advanced audio applications and music technology

Dedicated sessions on the future of the industry and new trends that will influence the marketplace

TEC Tracks
Sessions for sound, studio and stage pros

70+ sessions showcase strategies, trends and ideas for pro audio, studio, live sound, entertainment technology, lighting, theater, game audio and house of worship professionals. 


Build brand awareness among a global media base of mainstream news outlets, along with leading trade press.

Beyond meeting with leading trade and consumer media, The NAMM Show is an invaluable platform for generating your own content, with opportunities for showcasing products and company players, and garnering feedback and support from sales partners, retail customers, artists and influencers, you can create sound bites and images that help you tell your unique brand story to the world.

View examples of The 2016 NAMM Show media coverage

View The 2016 NAMM Show post-show release


Special Events

Special events showcase the latest trends and allow attendees to interact and share ideas.

We have been coming to the NAMM Show since 1980. There's new technology that is changing every year and we always find something new that we have to have. The Breakfast of Champions kicks the show off with a bang, energizing us for everything that we are going to see on the floor.

Bonnie Fitch · Bonnie's Music Shoppe · Nevada

Live Performances

Attendees are entertained with music of all genres with 150 live performances by local artists and top headliners across five stages on The NAMM Campus, including The NAMM Nissan Stage on the Grand Plaza.

TEC Awards

Gathering the who's who of the studio and post production communities, this special awards program celebrates innovation and excellence in pro audio and sound. 

Grand Rally for Music Education

This event celebrates the vital role of music teachers and the importance of music education, hosted by the executive director of The NAMM Foundation, Mary Luehrsen, and includes special appearances from prominent celebrities!

Community Connection

The NAMM Show offers events for a wide range of professionals, including the 8th Annual Night of Worship, The She Rocks Awards, forums and roundtables on key industry issues, music making circles, and networking events from morning until night.

Don't miss out on The 2018 NAMM Show. Reserve a booth today!
Questions? Contact tradeshowsales@namm.org or call 760-304-5834


September 14-17, 2017, Moscow, Russia