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Uniting the world’s music, sound, and event technology communities.

The NAMM Show is the global crossroads of the music, sound and event technology products industries with more than 100,000 registrants from 139 countries and regions commanding $10+ billion in buying power.

NS17 Exhibitor Sizzle New

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With one targeted investment, exhibitors can...

  • Influence decision makers commanding billions in buying power
  • Benefit from direct feedback from target customers
  • Expand distribution to global buyers
  • Introduce products and innovations to a global base of re-sellers, distributors, end-users and influencers
  • Connect with an international media base
  • Excite millions through extensive social media reach
  • Generate content to power your own marketing messages
  • Train and educate your entire team on product and brand messages, and see them in action

Billions in Buying Power

Buyers, influencers and media travel from all over the world to attend The NAMM Show.

No other trade show has been more influential in introducing musical trends, unveiling the latest, cutting-edge technologies, creating household product names, showcasing emerging brands and uniting every segment in the industry than The NAMM Show.

Global Community

A true global gathering, with qualified buyers attending from 139 countries and regions.

Sales Opportunities

Exhibitors have the opportunity to sell to thousands of buying firms and purchasing influencers.

Buying Power

Collectively, the buying audience at The NAMM Show yields an estimated $10.9 billion in annual purchases.

Buying Decisions

The majority of attendees state their purchase decisions are directly influenced by the products they see at The NAMM Show.


NAMM's new community areas allow buyers to target the products and ideas they need to find you faster.

An Expanded Campus

NAMM Show 2018 Map

Booth Options

NAMM offers several booth options to meet your individual sales and marketing needs. 

NAMM Show Booth

Be noticed on the show floor with this standard size.  Booth space is sold in 100 sq. ft. increments. Each 100 sq. ft. includes; 1,000 lbs. material handling, 8’ black back and 3’ side drape and one 7" x 44" booth ID sign.


NAMM Show Small Booth

A new small booth option is available at 5' deep x 10' wide=50 square feet.  Small booths are ideal to get in the exhibit action in an affordable way. The booth includes 500 lbs. material handling, 8’ black back and 3’ side drape, 4’ black draped table, gray booth carpet, and one 7” x 44” booth ID sign. Limited availability, one per company only.

Booth Share

If you brand is affiliated with a current exhibitor, you may share a booth, which means we will add the additional name to the online directory and mobile app, and for booths 20x20 or larger, to the show map and information kiosks. Only one booth may be shared.

Exhibitors receive a number of value-add benefits including:

  • 1,000 lbs of material handing per 10x10 exhibit space–save hundreds on move-in
  • Listing on NAMM website with affordable upgrade options
  • Listing in NAMM mobile app
  • Opportunity to include your events and activities on the official NAMM schedule
  • Access to Freeman concierge services

NAMM's mission is to strengthen the music products industry and promote the pleasures and benefits of making music. With the help of our 9,000+ members, The NAMM shows also serve as a hub for the industry, providing a place where members can come together, contribute ideas and innovations and focus on the technology, equipment and businesses that help people make and share music with the world. NAMM tradeshows fuel the "Circle of Benefits" model, giving back to fuel our industry, creating more music makers, and a more musical world.

Audience Profile

A summary of the 100,000+ attendees who joined us at The 2017 NAMM Show, our industry’s annual global family reunion

NAMM attracts a diverse audience from across the globe, uniting for the annual pilgrimage to California. At The NAMM Show, unique communities gather creating unrivaled business opportunities for your brand.

The NAMM Show audience includes exhibitors, media, retail buyers, distributors, music educators, artists, celebrities and guests. The show also attracts powerful buyers and influencers from studio, house of worship, live sound, touring, and entertainment technology, venues like amusement parks and casinos, and educational facilities.

Special Events

Special events showcase the latest trends and allow attendees to interact and share ideas. 

Education and Training

Music retailers, educators, along with pro audio, live sound and event technology professionals will be inspired to take their businesses to the next level with free educational sessions across multiple learning tracks. Learn more about the many facets of NAMM education and how it helps deliver buying power.

Concerts and Events

Attendees are entertained from morning to night with performances happening on five stages across The NAMM Campus, providing an experience for your best customers and top prospects.

Artists and Celebrities

You never know who you might run in to at The NAMM Show, the show is attended by well-known musicians, artists and celebrities from across the globe. This star power helps attract the world’s best buyers. Check out a few notable personalities that joined us at The 2017 NAMM Show.

Don't miss out on The 2018 NAMM Show. Reserve a booth today!

Questions? Contact or call 760-304-5834


Upcoming 2017 Shows