January 16-19, 2020

Exhibit at The NAMM Show

Anaheim Convention Center • California

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Uniting the Music, Sound and Entertainment Technology Communities

The NAMM Show is the global crossroads of the music, sound and entertainment technology products industries, with more than 115,000 registrants from 130 countries and regions commanding $11+ billion in buying power.

Exhibitor Benefits

  • Influence decision makers with billions in buying power
  • Showcase your brand on a global stage
  • Expand distribution to buyers worldwide
  • Introduce new products and innovations
  • Connect with an international media base
  • Excite billions through extensive social media reach
  • Generate content to power your marketing messages
  • Train and educate your entire team

The 2019 NAMM Show Wrap-Up

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Build Your Brand

Attract buyers, influencers and media companies from every segment in the industry.

Global Community

A true global gathering, with qualified buyers attending from 130 countries and regions.

Buying Power

Collectively, the buying audience at The NAMM Show yields an estimated $11 billion in annual purchases.

Sales Opportunities

Sell to thousands of buying firms and purchasing influencers.

Online Presence

Utilizing NAMM's platform allows exhibitors to extend their brand messages and target customers through social media.


Reach a Global Audience

An international base of buyers and influencers connect at The NAMM Show, helping brands go multi-national in one convenient location.

  • Audience Profile

    A record number of professionals, representing NAMM members and other influencers, created a diverse buying base from multiple industry segments. The audience commanded billions in buying power and created power sales opportunities for exhibiting members.

  • Global Communities

    The 2019 NAMM Show welcomed thousands of influencers from all aspects of music, sound and live event production.

  • Global and National Audience


Find the Right Buyers

The NAMM Show gathers the most powerful buyers and leaders in the music products, pro audio and entertainment technology industries. Below are examples of attendees that attend the show.

  • Music (Domestic)

    For more than 100 years, The NAMM Show has showcased an immense range of products, from component manufacturers and School Band and Orchestra to the latest in fretted instruments, pianos, percussion and synthesizers.

    US Retailers

    • Alto Music, Inc.
    • B&H Photo Video
    • Cascio Music Co., Inc.
    • Chicago Music Exchange, LLC
    • Chuck Levin's Washington Music Center
    • DJ Now
    • Full Compass Systems, Ltd
    • Guitar Center, Inc.
    • J.W. Pepper & Son, Inc. 
    • Music Go Round
    • Musical Fulfillment Services
    • Musicnotes, LLC
    • Proaudiostar
    • Quinlan & Fabish Music Co. 
    • Sam Ash Music Corp.
    • Schmitt Music Company
    • Sweetwater
    • Vintage King Audio, Inc.
    • West Music Co., Inc.

    System Integrators and Big Box Multimarket

    • Amazon
    • Electrosonic Systems, Inc.
    • Ross Stores
    • Solotech
    • Walmart.com
  • Music (International)

    International manufacturers, distributors and dealers discovered the latest technologies and networked with key players, spanning the continents and marketplace. Businesses saved on opportunity and travel costs by consolidating their global outreach into our industry's family reunion in sunny Southern California.

    Top International Dealers

    • Bax-shop, Netherlands
    • Casa Veerkamp, Mexico
    • Cosmos Corporation, South Korea
    • Gear4music Limited, United Kingdom
    • Guitar Amp and Keyboard Ctr. Ltd., United Kingdom
    • Ikebe Musical Instruments Store Co Inc., Japan
    • Ishibashi Music Corp, Japan
    • Key Music International Group, Belgium
    • Long & McQuad Ltd., Canada
    • Luthman Scandinavia, Sweden
    • Miyaji Musical Instrument Co. Ltd., Japan
    • Moog Audio, Canada
    • Music Store Professional, Germany
    • Shimamura Music Co. Ltd., Japan
    • Sound Centre, Australia
    • Sound House Inc., Japan
    • St John's Music Ltd., Canada
    • Thomann GmbH
    • Tom Lee Music Co. Ltd., Hong Kong
    • Woodbrass.com, France
    • Yamano Music Co. Ltd., Japan


    • 440hz Distribution, Italy
    • Audio partner s.r.o., Czech Republic
    • Almar Ko Ood, Bulgaria
    • ALTEI s.r.o., Czech Republic
    • Arnold Stoelzel Gmbh, Germany
    • Kada Shokai, Japan
    • Kimleng Audio, Thailand
    • Langfang Export, China
    • Luthman Scandinavia, Sweden
    • M Haus Lemus, Mexico
    • Madrid Musical, Spain
  • Sound

    With January dates and proximity to the powerful Los Angeles touring community, pro audio and live sound leaders united to evaluate products and exchange ideas. Events like the 34th Annual NAMM TEC Awards, the return of AES @ NAMM, TEC Tracks education and a variety of meet-ups helped draw studio and live sound professionals from every facet of the industry.

    • Amazon.com
    • AT&T Entertainment Group
    • Audio Engineering Society
    • CBS Sports Network
    • Center for Recording Arts & Technology
    • Disney Entertainment Productions
    • Eighth Day Sound Systems
    • El Topo Records
    • EngineEars
    • Exploratorium
    • FOX Sports
    • HBO
    • Interscope Records
    • Mix with the Masters
    • Pixar
    • Qualcomm Technologies, Inc.
    • Shanghai Musical Instrument Trade Association
    • Skywalker Sound
    • Sonic Creation
    • Sony
    • Studio West & The Recording Arts Center
    • The Carter Audio Specialist 
    • The Recording Academy
    • Universal Music Group
    • Universal Studios
    • Walt Disney Animation Studios
    • Warner Bros. Studios
  • Entertainment Technology

    At the Crossroads, all aspects of performance and production are showcased, including a wide array of lighting, staging and other event technologies. Collaborations with ESTA and the return of the Parnelli Awards helped attract a power mix of theme parks, rental houses, installers, production companies, lighting designers and more.

  • Venues

    With a range of products and new ideas on display, the show attracts powerful venues that come to evaluate the latest material and develop relationships with their brand partners.

    • 300th Army Band
    • California Women's Music Festival
    • Carnival Cruise Lines
    • City of Anaheim
    • Desert Palms Hotel
    • Dolby Laboratories, Inc.
    • Dream Theater
    • Embassy Suites
    • Fernando Pullum Community Art Center
    • Finest City Entertainment
    • Garden Grove Unified School District
    • GCCI
    • Hard Rock International 
    • Headliner Music Club
    • Los Angeles Film School 
    • Marin Depot
    • Marriott Hotels
    • MGM Resorts
    • Performing Arts Center - San Luis Obispo
    • Prospera Hotels, Inc. 
    • Royal Canadian Air Force Band
    • Sheraton Hotels
    • Temple Beth Sholom
    • The Gallery Theater
    • The Potter's House
    • The Viper Room
    • The Walt Disney Co.
    • University of California System
    • Whiskey A Go Go
  • Houses of Worship

    A strong worship base in California and the American southwest brings hundreds of facilities looking for cutting-edge audio, A/V and event solutions to create a production worthy of their message. Events such as the NAMM Night Worship sponsored by Yamaha and TEC Tracks education sessions for House of Worship round out the buying mix.

    • Abundant Life Church
    • Agape Bible Church
    • Apostolic Community
    • Calvary Chapel
    • Churchome
    • Cradle of Hope Ministries
    • Discovery Church
    • Epic Church
    • Gracepoint
    • Hope Chapel
    • Iglesia De Dios Torre Fuerte
    • Life Spring Community Church
    • Mariners Ranch Church
    • Movement Church OC
      Paradise Baptist Church
    • Rock Church
    • Saddleback Church
    • Seeds of Life Church
    • Shepherd Church
    • Tabernaculo de Avivamiento Monte Sinai
    • The Bridge Church
    • The Sanctuary
    • Trinity Church
    • University Presbyterian Church
    • Victory In Praise Church
    • Word of Life Church
    • Worship Arts Training Center
    • Worship Musicians Association
  • Schools and Universities

    Administrators and faculty utilize The NAMM Show to find the right set-up for their performing arts centers and community needs. 

    • Arizona State University
    • Art Institute of California
    • Berklee College of Music
    • Brooklyn Conservatory of Music
    • DePaul University
    • Eastern Kentucky University
    • Florida State University College of Music
    • Georgia Institute of Technology
    • Hofstra University
    • Irvine Unified School District
    • Middlebury College
    • Music Teachers National Association
    • Musicians Institute
    • Pepperdine University
    • SAE Institute
    • San Diego State University
    • School District of Philadelphia
    • Stanford University
    • SUNY
    • The Recording Academy
    • The Ohio State University
    • U.S. Department of Defense
    • University of Hawaii
    • University of Maryland
    • University of Michigan
    • University of Oregon
    • University of Utah
    • UNLV
    • USC
    • Valparaiso University

Connect With Your Community

With NAMM's dedicated community areas, buyers can easily find your products.

Choose Your Community

Exhibitors at the Show

See who else exhibits at the show by viewing the show map.

Gain Media Exposure

Exhibitors benefit from reaching a wide range of media groups with new product, artist, brand news and activations.

Media Outlets

No other trade show attracts an international media base like The NAMM Show, which draws more than 1,700 major TV, radio, newspaper and digital media outlets.

Social Media

Over 2.17 billion social media impressions gave exhibitors the opportunity to utilize NAMM's platform to extend their brand message to target customers.


Support Industry Growth

Exhibiting at the show contributes funds back into the industry to support market growth.

Learn more on how exhibiting at The NAMM Show can help grow your brand. 

Contact us at tradeshowsales@namm.org or 1-800-767-6266