January 21–24, 2021

Exhibit at The NAMM Show

Anaheim Convention Center • Southern California

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Pro Audio & Live Sound

Access new sales and marketing opportunities at the global crossroads of music, sound and entertainment technology.

Pro Audio & Software

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Build Your Brand

Attract buyers, influencers and media companies from every segment in the industry.

Global Community

A true global gathering, with qualified buyers attending from 132 countries and regions.

Buying Power

Collectively, the buying audience at The NAMM Show yields an estimated $11 billion in annual purchases.

Sales Opportunities

Sell to thousands of buying firms and purchasing influencers.

Online Presence

Utilizing NAMM's platform allows exhibitors to extend their brand messages and target customers through social media.


The Home for Pro Audio

With January dates and proximity to the powerful Los Angeles touring community, pro audio and live sound leaders united to evaluate products and exchange ideas. Events like the NAMM TEC Awards, the return of AES@NAMM, TEC Tracks education and a variety of meet-ups helped draw studio and live sound professionals from every facet of the industry.

  • Attendee Examples
    • Amazon.com
    • AT&T Entertainment Group
    • Audio Engineering Society
    • CBS Sports Network
    • Center for Recording Arts & Technology
    • Disney Entertainment Productions
    • Eighth Day Sound Systems
    • El Topo Records
    • EngineEars
    • Exploratorium
    • FOX Sports
    • HBO
    • Interscope Records
    • Mix with the Masters
    • Pixar
    • Qualcomm Technologies, Inc. 
    • Shanghai Musical Instrument Trade Association
    • Skywalker Sound
    • Sonic Creation
    • Sony
    • Studio West & The Recording Arts Center
    • The Carter Audio Specialist
    • The Recording Academy
    • Universal Music Group
    • Universal Studios
    • Walt Disney Animation Studios
    • Warner Bros. Studios


See what other pro audio professionals have to say about The NAMM Show. 

"The last two or three years with the integration of AES, the Parnelli Awards and this new, wonderful facility, The NAMM Show has gone from being a peripheral show to really the primary show. It’s always attracted a lot of international people and it continues to do so. And, there is a much larger focus on the pro audio and sound reinforcement markets."

Ken Berger, CEO, VUE Audiotechnik

“The NAMM Show has invested not only time, energy and money into it, but they’ve created a platform where they’re attracting the type of people we want to be in front of, at the time of the year where it’s more conducive for them to travel.”

Marc Bertrand, CEO, Adamson Engineering

“The biggest thing is the mixers, they’re always working. They can’t get to trade shows. This is a time of the year where they’re just starting to gear up, so it’s one of the few trade shows they can attend. I think it’s a real testament to the convergence of what NAMM is doing with the pro audio community.”

Robert Grubb, Business Manager, Bose Professional

"I am pretty impressed with what The NAMM Show has done. They've brought the people to the show that we really need to see. We are getting visitors from integrators, installers, Disney and a lot of touring guys too."

Rusty Waite, President, K-Array

The timing is great. The location is great. It’s truly an international show. Today, this is the big show, because of the location—close to Asia, close to South America. And this is really a social event. It’s a great place to casually connect with people. A lot of business is done after hours. That’s the fun part of NAMM as well.

Laurent Vaissié, CEO of North America, L'Acoustics

This was d&b audiotechnik’s most significant product release outside of Germany in the company’s history. We chose The NAMM Show for a launch of this stature because the timing and location of NAMM is so well suited to our global market.

David Claringbold, Chief Marketing Officer, d&b audiotechnik

Learn more on how exhibiting at The NAMM Show can help grow your brand. 

Contact us at tradeshowsales@namm.org or 1-800-767-6266


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