Sid Davis took over the Musical Merchandise Review (MMR) trade magazine in the 1980s. Originally the magazine began reporting on the industry in the 1880s and has become an important resource for suppliers and retailers alike. Sid hired the magazine’s first editor, Don Johnson, who was with the publication for over 25 years and stayed on until his passing in 2008. Sid also assembled a jazz and school band magazine designed for educators. His list of innovations includes providing the industry’s first electronic weekly newsletter. Sid was the 2002 recipient of the Lifetime Achievement Award presented by the American Music Conference (AMC). He has also been a long time supporter of this Oral History program, both in promoting the collection to the industry and in providing research and ideas of those who should be included.