Brian Solis

Leading Thinker on the Impact of Social Media on Business and Culture

Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web. His most recent book, The End of Business As Usual, explores the rise of the connected consumer, their effect on the bottom line, and how organizations can adapt to effectively compete for their attention, their business or contribution, and most importantly, their loyalty.

Brian Solis is a Principal Analyst at Altimeter Group and works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees, and other important stakeholders. Additionally, he specializes in change management to help businesses (and the leadership team) introduce new media resources, systems and processes, and management layers to effectively embrace and excel around the connected customer. As a result, CRM Magazine named Brian as an influential leader of 2010.

Brian’s ideas and perspective is often cited in the press such as The New York Times, The Guardian, The Wall Street Journal, and many other business, technology, and mainstream outlets.

Brian Solis is an avid speaker, keynoting conferences and corporate events around the world. His work in new media dates back to 1997 when he was originally tasked with building branded communities in forums and discussion boards, which represented the foundation of his future study. This work continues today with a primary focus on closing the gap between strategy and execution in relation to business, creative, and intelligence.

His blog, is among the world’s leading business and marketing online resources, ranking among the top 1% of all blogs tracked by Technorati. Brian is also ranked as one of the leading voices in the AdAge Power 150 index of worldwide marketing bloggers. He actively contributes to FastCompany, BusinessWeek, AdAge, Harvard Business Review, and Mashable.

Prior to joining Altimeter Group, Brian led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups since 1999 as Principal of FutureWorks.