Cris began working with Summerhays Music Center 20 years ago at the age of 19. He earned a degree in band instrument repair from Red Wing Technical College and spent his first five years at Summerhays repairing instruments. After catching the sales bug, Cris attended Utah Valley State College for business and accounting and is currently store manager.
Cris’ approach to guerilla marketing and out-of-the-box thinking have led to extremely successful sales events that have been used by numerous other stores throughout the United States and Canada. He has been featured in Music Inc., Music Trades and MMR magazines and has presented at the National Association of School Music Dealers (NASMD) annual convention. Cris is also a member of NAMM YP (Young Professionals).
Cris’s most recent accomplishment was taking home a NAMM Top 100 Dealer Award for Best Use of Social Media. Summerhays Music Center was also nominated for Best Website and Best Ad.