Danny Rocks

The Company Rocks

Danny Rocks, founder of The Company Rocks, built his career in the music products industry. He started as a professional musician at age 12 in his native Philadelphia, played piano for and conducted major productions on Broadway, and served in executive positions in the print music industry for 29 years.

After serving as the assistant conductor in a major production of "Fiddler on the Roof" with Zero Mostel in 1976, Danny started his career in music publishing with G. Schirmer in New York. He moved to California later that year and joined Alfred Publishing as a sales representative in 1983. Ambitious and hard-working, Danny quickly advanced to become vice president of sales in 1989.

During the mid-'80s, Danny became involved with the coalition to support music and arts education. Karl Bruhn led many of these early efforts and served as a role model for Danny’s career. Under Karl’s leadership, Danny gained the benefit of working with others in pursuit of a common goal. “If you are serious about having a career, you must become active in your profession’s professional associations.”

Danny became a leader in the Retail Print Music Dealers Association, The Music Teachers National Association and the American Music Conference, where he served as president.

In July 2006, Danny retired from Alfred to form The Company Rocks. He worked as a catalyst to help individuals, corporations and educational associations understand change and seize opportunities that arise with change.