"Jeremy Holley is a founding Partner at FlyteVu, a Nashville-based marketing agency founded in 2015 that connects brands to consumers through compelling storytelling, unparalleled experiences, and the authentic power of music.
In its first year of business, FlyteVu built and executed music campaigns for brands including Cracker Barrel, Red Cross, Snap Fitness, Anheuser-Busch, Macy’s, Bumble, Mary Kay, and Tennessee Tourism. The collective campaigns have earned multiple awards including a CLIO Award for “Best in Music”, an Emmy Award, a Grammy Award, two Davey Awards for “Best in Content and Social Marketing” and Addy Awards.
FlyteVu’s campaigns have collectively earned multiple awards including two Gold and two Bronze CLIO Awards for “Best in Music”, an Emmy Award, a GRAMMY Award, two Davey Awards for “Best in Content and Social Marketing” and multiple Addy Awards. FlyteVu’s award-winning campaigns have generated billions of earned media impressions benefitting both Brand and Talent and have been featured in Adweek, Forbes, Huffington Post, Mashable, USA Today, and AdAge to name a few.
FlyteVu most recently conceptualized and activated the Garth 7 Diamond campaign that launched TN Tourism’s Snapchat channel and helped to promote tourism to the state by highlighting Garth Brooks and his 7 Diamond achievement. Kicking off with a surprise appearance by Garth Brooks at the legendary Bluebird Café and culminating in a free Garth Brooks show that attracted over 15,000 people from 46 states and 5 countries to downtown Nashville, the campaign marked the largest Snapchat campaign to date with over 6 million snapchat views each day of the 3-week program.
FlyteVu was also the driving force behind the ACM Content Creator Studio powered by Cracker Barrel that was featured in Adweek, Mashable, and Fortune, surpassing 250 million impressions, as well as the American Red Cross 2Steps2Minutes campaign, a 360 marketing and fundraising campaign featuring 100+ artists and social influencers, and over 300 million media impressions.
Holley was previously Sr. VP of Consumer & Interactive Marketing at Warner Music Nashville (WMN) and played a key role in building WMN’s and Word Entertainment’s multiple rights (360) business overseeing all aspects of creative, digital, and strategic marketing. He and his team created unprecedented partnerships and collaborations between artists, brands and digital platforms including Shazam, YouTube, Snapchat, and SoundCloud and created several award-winning videos including the 2013 ACA Male Music Video of the Year for Blake Shelton. He has worked with Fortune 500 companies such as Pepsi, Samsung, JC Penney, and artists like Sheryl Crow, Blake Shelton, Hunter Hayes, Brett Eldredge, For King & Country, and Dwight Yoakam. Additionally, Holley launched WMN’s Strategic Partnerships division, brokering deals for Chris Janson / Pepsi, The Bible Tour (Mark Burnett), and Uber/CMA.
He has also played a vital role in cause marketing initiatives such as #ACMLiftingLives, Sheryl Crow– Feed The Children, The Bible Tour and World Vision, Hunter Hayes #IAMNOTINVISIBLE anti-bullying campaign, & Blake Shelton’s "Healing In The Heartland,” where he brokered the digital simulcast agreements and Facebook partnership. Prior to joining Warner in 2005, he was Managing Partner with financial brokerage firm, Benchmark, a company he co-owned from 2000 to 2004.
Holley was recently recognized as one of Billboard’s Power Player Top 40 Under 40 (2015), Billboard’s Top 30 Under 30 executives in the music and entertainment industry (2007), as well as one of "Billboard Twitter 140: Music-Industry Characters You Need To Follow" (2011 & 2012). He is also a Leadership Music Alumni (2013) and a member of the Recording Academy's Nashville Advocacy Committee where he has represented music rights holders on Capitol Hill, educating lawmakers about the importance of performance rights."