Laura B. Whitmore

President
Mad Sun Marketing

Music Industry veteran Laura B. Whitmore owns and runs Mad Sun Marketing, a boutique agency that specializes in marketing, PR, artist relations, event production, graphic design, and more for music and audio companies. Prior to launching Mad Sun, Whitmore spent two decades as the marketing manager for Korg USA, handling all marketing for the Korg, Marshall and VOX brands in the U.S. She also started her career in the Direct Marketing department of CBS Records.

A singer-songwriter herself, Whitmore is the founder of the Women’s International Music Network and the creator of the GuitarWorld.com featured blog series, Guitar Girl’d. She is also editor of Guitar World‘s acoustic channel, Acoustic Nation. Whitmore has hosted and moderated several workshops and panels at NAMM, SXSW, and more, and is the host and producer of the annual She Rocks Awards at the January NAMM Show. She also produces the Women’s Music Summit, and hosts several showcases during events like the ASCAP Expo and the CBGBs Festival. She is the co-host of an open mic series as part of the West Coast Songwriters Association in her town of Lafayette, CA.