Mary Luehrsen is director of public affairs and government relations for NAMM, the National Association for Music Merchants and Executive Director of the NAMM Foundation. A professional flutist for twenty years and a certified music educator with sixteen years music teaching experience, Luehrsen oversees NAMM’s policy development at the federal level and government relations that affect music education. Her role with the NAMM Foundation focuses on support for music research, and philanthropic and public service programs. Luehrsen leads NAMM’s national effort to advance music education for all children through the SupportMusic Coalition, together with a vast network of national and global partnership organizations united to create opportunities for people of all ages and abilities to know the joys and benefits of learning and making music. She spearheaded the development of NAMM’s GenNext and Music Education Days programs that host thousands of university music faculty, students and music educators at the annual NAMM Show to inspire career options in music, connections with the music industry and advance opportunities for music making.