Mike Dias is the sales director for Ultimate Ears Pro. A professional in the Pro-Audio/Consumer Electronics space for more than 15 years, Mike joined UE Pro in 2004 as the director of marketing and communications. In that position, Mike created and oversaw the Artist Relations division of UE Pro, as well as planned events, promotions, campaigns and trade shows for the company. In June 2007, Mike became a music supervisor and content creator for UE Pro, managing the UE University website, Artists to Watch program and UE Presents, until becoming sales director in early 2014. Aside from his current UE position, Mike founded his own communications firm, Rickety Pier Productions, in 2007, specializing in copywriting, content, SEO and public relations. Plus, Mike is an application developer and writer, contributing to Head-Fi.org and The Music Industry Insider blog. His writings strive to help consumers, as well as industry professionals, better understand the music industry and to contextualize how all the pieces and players are interconnected. After conducting more than 60 interviews of sound engineers, industry insiders and digital pioneers, Mike is able to connect the dots and see emerging patterns and how everyone fits into the bigger music industry picture.