Breakfast of Champions (NAMM Show 2013), Ben Kraft - Kraft Music and Chris White - White House of Music
Joe Lamond, NAMM president and CEO, welcomes two very different retailers who have a lot in common—both are second-generation owners, both have fathers named Roger, both are the same age. Still, each leads through unique business models. Ben Kraft, owner of Kraft Music, heads up one of the leading independent music retail dot-coms. He began selling and marketing instruments online in 1994. Last year, his company opened an enormous new distribution center, and it’s received major awards from Kawai, Korg and the industry trade magazines. Chris White, owner of White House of Music, operates nearby and runs a traditional brick-and-mortar store. Chris shares how he's capitalizing on that strength.
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