10 Tips for Emails That Get Opened and Get Results
Music retail may be about face-to-face communication with our customers, but we can’t overlook the importance of email. Many of us now use texts, Facebook, Twitter and other forms of social media, but email remains one of our most powerful tools to connect with customers.
So, how do we stand out from the clutter of email marketing and make the most of our communications? Here are 10 quick-and-easy tips for creating effective emails that get opened, read and responded to for measurable results.
1. Use the subject line to your advantage.
Too often, the subject line is forgotten—literally left blank! The subject line is the single most important part of your email communications. It should indicate the purpose of your email in a concise way. Refrain from using general terms, such as “orders” or “prices.” If your company name isn’t listed on your email, you should include it in the subject line.
2. Keep it simple.
Brevity is key. Your recipients simply won’t read a long email, so make it short and sweet. That said, always proof your emails to make sure you don’t sacrifice clarity for brevity. You may also find ways to shorten the email as you proofread it.
3. Include your email signature.
Include all of your contact information—your name, title, store name and physical address, phone number and extension, fax number, cell number, email address, and store website address.
4. Commit before you send.
Are you 100-percent positive about your email? Before you hit “send,” be certain you want it to go out. Once it leaves, you can’t take it back. Recalling an email is unprofessional, and the person on the other end has more than likely already read the message anyway.
5. Review your email carefully.
It’s a good habit to double-check your spelling, punctuation and grammar. Also, keep in mind that your tone and emotions may be hard to detect in an email. Make sure you word your emails in such a way that they won’t be misunderstood or offensive to others.
6. Be responsible with your email activity.
Be professional and considerate of others’ time since they may be very busy. Don’t send needless emails—or chain emails since these may contain computer viruses. Recipients may not be interested in your non-business interests.
7. Limit your email to one subject at a time.
You want the focus to be on your main message and call to action. You can always send another email on a different topic at another time. By keeping your emails concise, you reduce your recipients’ confusion and help them respond more readily and positively.
8. Limit uppercase letters.
Avoid using all caps since it’s commonly perceived as shouting and negative communication. Use common sense with punctuation marks, too. You can emphasize an idea without overusing exclamation points.
9. Use the Cc and Bcc functions appropriately.
Be especially mindful when replying to and sending group emails. Use the Cc and Bcc functions appropriately and with caution. As a rule, only reply to recipients who absolutely need to be included. When sending group emails, be considerate of the fact that some customers may not want their email addresses shared. Also, your recipients probably won’t want to wade through a list of email addresses to get to your message.
10. Don’t let emails take the place of personal contact.
Sometimes, it makes sense to reach out by phone or in person to avoid confusion and miscommunication. Remember that emails are an option for more frequent communication, but whenever possible, make that personal connection.