Guerilla Tactics Series: Guerilla Marketing on a Chimp's Budget (NAMM Show 2011 Idea Center Session)
Presented by Cris Behrens, Summerhays Music
Want to learn how to get “gorilla-sized” sales results from a marketing budget that is too small to feed a chimpanzee? Want to learn how to quickly grab some easy sales dollars without spending money? Then you want to learn how to use Guerilla Marketing techniques in your music store. So, stop “monkeying around” and get a peek at this session! Learn how Cris Behrens, of Summerhays Music, uses cross-promotions, “Facebook Fridays” and print ads to keep the cash register ringing.