How to Take Advantage of Periscope
Periscope is the latest social media craze. It’s an app that allows live video streaming from a mobile device and became so popular, so quickly, that Twitter purchased the company early on. Add to that the real-time interaction between the user and his or her audience, and you have a powerful tool for business-related applications.
Recently, Periscope added the ability to bring in a second camera via Wi-Fi using GoPro cameras. Even a casual user can have a two-camera production, which could be a great tool for music lessons or a spur-of-the-moment concert.
Music Retail Applications for Periscope
One of the most searched terms on YouTube is “how to.” People are always looking for ways to do something, whether it’s learning how to play an instrument or preparing a meat loaf. As a music retailer, teaching people “how to” will make your store a destination for learning and discovery.
Adding a class on using Periscope could help brand your store as the go-to center for learning about the latest technology. Home Depot and the Apple Store do this every weekend to attract a crowd.
Most musicians are interested in using social media and streaming to expand their fan bases and stay connected with their current followers. That said, many musicians don’t have the time or skills to create polished videos. Using Periscope as a platform, musicians can create a live performance, archive it for later sharing and connect with the world in the most up-to-date way. And you, the music retailer, can help by holding clinics and showing the various accessories—additional cameras, microphones and tablet holders—that can help musicians make the best video they can on a low budget.
If you have a strong online presence, adding a tutorial on using Periscope could attract traffic to your website and assist you in selling the accessories musicians need to improve their broadcasts. Also, consider using Periscope as a key word to help in your SEO efforts.
Promote Your Brand, Live in Real Time
Using Periscope to promote your brand is a way to have a conversation with the people you want to stay in touch with most: your customers. Periscope often. Say interesting things, do an unboxing of new products and make customers feel as if they are getting something special by following you. You can even Periscope your Periscope clinic and expand your reach. Remember that your audience is giving you something priceless—their time. Reward them with compelling content.
The music business has changed dramatically since the birth of the computer age. Music production and computers are now joined at the hip. Helping your customers adapt to the latest technology can make your business become a destination for information. And we all know information is king. So put up your Periscope, and you will see the results.