Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect With Customers, & Create Products That Grow Your Business
David Meerman Scott, Marketing Strategist and Bestselling Author of "The New Rules of Marketing and PR" and "Marketing Lessons from the Grateful Dead"
Wake up—it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance. Real-time means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It's when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Scale and media buying power are no longer a decisive advantage. Listen in on the expertise of David Meerman Scott as he reminds you that what counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels and grow your brand.
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