During the week of May 7–13, NAMM celebrated recreational music making with a full schedule of activities that gave aspiring musicians a chance to see how easy it can be to pick up a musical instrument and play, and shared the magic of music making with the public.
- TIME.com interview with Gary Marcus about the benefits of learning to play an instrument at any age featuring National Wanna Play Music Week; 9.2 million impressions
- CNN.com cover of the health section with Gary Marcus’ research featuring National Wanna Play Music Week; 34.5 million impressions
- Music Monday at NAMM, during which San Diego and Carlsbad Proclaim May 7, 2012 as ‘Music Monday,' covered by The San Diego Union-Tribune, the North County Times and KUSI, among other national media outlets
Music Monday kicked off NAMM’s annual National Wanna Play Music Week with nearly 600,000 students and individuals across the United States and Canada joining together in song and music making in a collaborative show of support for music education and the fun and benefits of playing music. This year, representatives from the mayor’s offices in San Diego and Carlsbad, Calif. visited NAMM to officially proclaim May 7, 2012 as Music Monday. Following a presentation to NAMM President Joe Lamond, both city officials stressed the importance of music making and arts eduction. Members of the community and NAMM staff then celebrated music making with a live drum and ukulele circle in front of the NAMM building.
Tech Tuesday saluted the leading digital apps, websites and tech products that inspire people to learn how to play a musical instrument. From interactive video games to your personal pocket music teacher, learning to play a musical instrument has never been easier or more fun. Visit www.wannaplaymusic.com on May 8 to see which apps, sites and products topped the list!
America's Favorite Unexpected Musician on Wednesday featured the surprising actors, athletes and politicians who also play a musical instrument for fun. Find out which of these “Unexpected Musicians” were America's favorites at www.wannaplaymusic.com.
The Pledge to Play on Thursday was dedicated to empowering those who have always wanted to learn how to play a musical instrument or sing to take the first step. You can find NAMM's “Pledge to Play” at www.facebook.com/wannaplaybynamm.
Friday kicked off National Music Store Weekend encouraging people to start the musical journey with a visit to a local music store. NAMM thanks the thousands of local community music stores who serve as music making's biggest champions. To find local music retailers, visit http://www.wannaplaymusic.com/dlocator.
Learn more about the benefits of making music and NAMM's Wanna Play? campaign at www.wannaplaymusic.com.