The 2020 NAMM Show to Present Retail Innovations and Best-in-Class Financial Trainings at Pre-Show Summits

- An all-day immersion into strategies, innovations and trends to transform retail business -

September 16, 2019

At The 2020 NAMM Show, NAMM retail members seeking the latest in future-focused retail and financial strategies are invited to attend one of two daylong, interactive Summits that will explore exciting ways to amplify your retail success and dramatically reshape your future: The Retail Innovation Summit or the Retail Financial Summit. Held at the Anaheim Hilton on Wednesday, January 15 before the show opens, both Summits run concurrently and are free to NAMM members with advance registration.

At the Retail Innovation Summit, best-selling author, sales and marketing expert Marcus Sheridan – previous host of two standing-room-only NAMM U Breakfast Sessions – will walk attendees through the changing behavior of consumers, and strategies to deliver in your business. At this Summit, attendees will discover how the shift in buying will influence sales and marketing in the retail music business going forward and what types of content and messaging do and don’t move the revenue needle. He’ll also reveal how to integrate video effectively into your sales and marketing efforts, and how you can set up an in-house media company at your own business to increase traffic, both online and in-store.

New for 2020, the Retail Financial Summit will provide the critical financial training all music retailers need to thrive in today’s competitive marketplace, while looking at new trends and developments that are certain to impact your business. Presented by industry financial gurus Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co., the pair will address new financial trends, regulatory updates and highlight recent changes in sales tax and labor laws that are impacting you and your business. Plus, they’ll address specific audience questions, so you’ll walk away with a clear picture of how to take control of your store’s financial health.

Retail Innovation Summit and Retail Financial Summit Schedule:

8:30a.m.             Doors open, registration and refreshments

9-12:00p.m.        Retail Innovation/Financial Summit session, part 1

12-1:00p.m.        Lunch

1-4:00p.m.          Retail Innovation/Financial Summit session, part 2

Registration for both Summits is currently open to NAMM members registered for The 2020 NAMM Show.

To register for the Retail Innovation Summit with Marcus Sheridan, please visit

To register for the Retail Financial Summit with Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co., please visit:

If you have difficulty signing up or have any questions about either Summit, please contact NAMM at 760-438-8001 or email

The 2020 NAMM Show returns to Anaheim, California, January 16-19. Learn more or register to attend at

About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry. NAMM is comprised of approximately 10,300 members located in 104 countries and regions. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit, call 800.767.NAMM (6266) or follow the organization on Facebook, Instagram and Twitter.