Education Takes Center Stage with Robust Schedule from NAMM U

-Online retailing, pro audio, store design, financial management and more add to extended programming schedule-

April 19, 2016

Summer NAMM is on its way to Nashville, June 23-25, and with it, a robust education program from NAMM U, the industry’s only professional development program. Featuring a series of excellent speakers, how-tos, and strategies, 2016 Summer NAMM will host the biggest ideas and best practices for those in music retail covering the hot topics of  marketing, store design, websites, music lessons, customer experience, finance and more.

NAMM U will officially kick off the day before show opening on Wednesday, June 22 with Retail Boot Camp: a one-day intensive training featuring two tracks, Sales and Marketing and Financial Management. Retail thought leader Doug Fleener and marketing guru Mike Coleman will present the Sales and Marketing track, covering topics such as driving the in-store sales experience and building a strategic marketing plan. On the financial management track, Alan Friedman and Daniel Jobe from Friedman, Kannenberg and Company will cover best-practices in financial management, risk management and inventory, and present a wealth of topics to make retailers and their staff more effective in day-to-day management.  

Thursday’s show opening NAMM U Breakfast Session, the “NAMM Retail Summit,” will be hosted by Joe Lamond, NAMM President and CEO, and will spotlight music retailers who’ve successfully made the Internet their own. At Friday morning’s Breakfast Session, marketing master Jeffrey Hayzlett will host a bold, no-nonsense session on getting better results with online and social marketing. On Saturday, the closing day of the show, the “Best in Show” Breakfast Session will reign supreme. Led by Music Inc.’s publisher, Frank Alkyer, retailers will share their picks for the hot products customers will be asking for in the fourth quarter. All Breakfast Sessions will start at 8:00 a.m. in the Davidson Ballroom of Music City Center and will be followed by sessions on a variety of retail-driven topics presented in a peer-to-peer setting starting every 30 minutes throughout the day at the NAMM Idea Center in booth 463.

Along with the exciting breakfast and Idea Center sessions, each day of the show will feature the latest techniques and technologies in recording and live sound through TEC Tracks. Studio legend Chuck Ainley opens TEC Tracks Thursday morning with a panel of studio engineers who will discuss how they navigate the rapidly changing recording industry. Audio industry guru Craig Anderton will cover how to get a computer to work for you — not against you — during the recording and songwriting process. Glenn Meadows, a Grammy-winning mastering engineer, will moderate a panel of mastering professionals, discussing the latest tools and technology they employ in pursuit of the ultimate sound. And on Saturday, A3E (Advanced Audio + Applications Exchange) will present The Future of Audio Summit, exploring disruptive innovations in music and audio. All TEC Tracks sessions will take place in booth 236.

Saturday at Summer NAMM will welcome music professionals with Music Industry Day. The NAMM Idea Center will showcase sessions and panels for artists, songwriters, musicians and producers with topics such as DIY Marketing for Musicians, The Targeted Hit Songwriter: Increasing Your Odds of Getting Cuts, and Songwriting Tips from Nashville Pros, among many other topics.

All NAMM U, TEC Tracks and Music Industry Day sessions are free and open to Summer NAMM badge holders.  To view all sessions, please visit:

To register online for a badge, please visit:

About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry. NAMM is comprised of approximately 10,300 members located in 104 countries and regions. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit, call 800.767.NAMM (6266) or follow the organization on Facebook, Instagram and Twitter.