NAMM Announces Global Livestream of Artist Performances at Believe in Music Week

December 16, 2020

On Wednesday, January 20, during NAMM’s Believe in Music week, over 40 emerging and established artists from 23 countries and six continents will come together for 12-hours of livestream concert performances in a musical celebration at NAMM’s Believe in Music week Global Livestream.

 

The performances will start at 6:00a.m. PT with an 11-time Australian Blues Music award-winner and a musician Rolling Stone Australia calls an “Oz Roots & Blues Icon,” Lloyd Spiegel. Spiegel will bring his bluesy-folk sound live from The Cole Clark Factory. From there, the Global Livestream will make its way around the world, east to west, welcoming artist performances and a variety of genres from countries spanning Korea to Pakistan, Russia to Uganda, Germany to Brazil, and ending in the US at 6:00p.m. PT.

 

Over the course of the 12-hour livestream, other notable performers will unite the world in music, including Brass for Africa, a Uganda-based music charity that delivers music education with integrated life-skills training to over 1,000 young people in Uganda, Liberia and Rwanda; NEEDSHES, a Moscow-based alt-rock band from Uzbekistan (pictured above); veteran Filipino alt-rock band Mayonnaise; Lithuanian pop sensation and actress Jurga; Turkish jazz guitarist Cem Tuncer and his quartet; Spain’s flamenco-inspired singer-songwriter El Kanka; Peru’s emerging hip hop artist A.C.O.; acclaimed New York jazz and classical pianist Dan Tepfer; and North Carolina’s guitar sorceress Christie Lenée.

 

Also to note, the Livestream will feature a live video of American composer John Cage’s piece "As SLow aS Possible" being played on a specially built pipe organ at St. Burchardi Church in Halberstadt, Germany. The performance began in 2001, and it is scheduled to end in the year 2640. For this livestream, we will hear one hour of the piece - just a tiny fraction of its full, 5.6 million hour length – starting at 8:30a.m. PT.

 

A complete list of performers and schedule (subject to change) is included below.

 

The Global Livestream will take place on Wednesday, January 20, on the Believe in Music platform, powered by Swapcard and is free to all who would like to participate by registering at https://attend.believeinmusic.tv. All performances will be absolutely live, with the artists interacting with each other in between their sets.

 

Believe in Music week (January 18-22, 2021) is the online, global gathering to unite and support the people who bring music to the world. In addition to the Global Livestream, participants will have access to 150-plus interviews; professional development and training sessions for all sectors of the music products, pro audio and entertainment technology industries; and NAMM Foundation education for music educators and administrators, nonprofit professionals and college-aged students and faculty, among others. Education and training tracks include Business, Audio Production and Technology, Entertainment Technology and Artists, as well as others.

 

Official Hashtag: #BelieveinMusic

2021 Believe in Music week Global Livestream Performers

All times are listed in Pacific Time (UTC -8)

PERFORMER TIME (Pacific)  COUNTRY  WEBSITE 
Lloyd Spiegel  6:00a.m.        Australia  lloydspiegel.com
Love X Stereo 6:15a.m. South Korea lovexstereo.com
Mayonnaise 6:30a.m. Philippines mayonnaiseph.com
Charlie Lim 6:45a.m. Singapore charlielim.net
Varga Core 7:00a.m. Pakistan

instagram.com/vargacoreofficial

Brass for Africa 7:15a.m. Uganda brassforafrica.org
Chin2 Bhosle 7:30a.m. India chin2bhosle.com
Folk Masti 7:45a.m. India instagram.com/folkmasti
NEEDSHES 8:00a.m. Russia needshes.com/epk
Jurga  8:15a.m.  Lithuania  facebook.com/jurgaseduikyte
"ORGAN²/ASLSP" (As SLow aS Possible)    8:30a.m. Germany  www.aslsp.org/de/
WEZN 9:30a.m. Germany weznmusic.com
Kaak  9:45a.m. Germany wirsindkaak.com
Michèl von Wussow 10:00a.m. Germany michelvonwussow.de
Cem Tuncer Duo 10:15a.m. Turkey cemtuncer.com
Madrigal 10:30a.m. Turkey instagram.com/madrigalofficial
Alex Gariazzo & Michele Guaglio 10:45a.m. Italy

micheleguaglio.com

alexgariazzo.com

Abaji 11:00a.m. France abaji.net
Emma McGann 11:15a.m. United Kingdom emmamcgann.com
And/Or  11:30a.m. United Kingdom

facebook.com/AndOr.Sounds

El Kanka  11:45a.m. Spain

elkanka.com

Seiva 12:15p.m. Portugal 

seivaonline.com

The Cavemen 12:30p.m. Nigeria

instagram.com/the.cavemen

Victor Ademofe 12:40p.m. Nigeria instagram.com/victorademofe
Femi Leye 12:50p.m. Nigeria instagram.com/femi.leye
Khemmiesings 1:00p.m. Nigeria

instagram.com/Khemmiesings

Temilayo Abodunrin 1:15p.m. Nigeria

temilayoabodunrin.com

Raquel Coutinho  1:30p.m. Brazil

instagram.com/raquelcoutinho.oficial

Trampa 1:45p.m. Brazil instagram.com/tramparock
Ligiana Costa 2:00p.m. Brazil

ligiana.com

A.C.O  2:15p.m. Peru

instagram.com/aco_musica

Budaya 2:30p.m. Mexico

instagram.com/budayamusic

Tempus Quartet  2:45p.m. Mexico facebook.com/tempusquartetviolines
Omar Quezada 3:00p.m. Dominican Republic

omarquezada.com

Jiayi He 3:30p.m. United States HeHarmonica.com
Dan Tepfer 3:45p.m. United States dantepfer.com
The Fuzz Band 4:00p.m. United States fuzzband.com
Wordsmith 4:15p.m. United States wordsmithmusic.com
Christie Lenée 4:30p.m. United States christielenee.com
Bayou City Brass Band 4:45p.m. United States bayoucitybrassband.com
Andre Thierry 5:00p.m. United States andrethierry.com
The Sledge Grits Band 5:15p.m. United States thesledgegritsband.wordpress.com

 

About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry. NAMM is comprised of approximately 10,300 members located in 104 countries and regions. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit www.namm.org, call 800.767.NAMM (6266) or follow the organization on Facebook, Instagram and Twitter.