NAMM Announces Global Livestream of Artist Performances at Believe in Music Week

December 16, 2020

On Wednesday, January 20, during NAMM’s Believe in Music week, over 40 emerging and established artists from 23 countries and six continents will come together for 12-hours of livestream concert performances in a musical celebration at NAMM’s Believe in Music week Global Livestream.


The performances will start at 6:00a.m. PT with an 11-time Australian Blues Music award-winner and a musician Rolling Stone Australia calls an “Oz Roots & Blues Icon,” Lloyd Spiegel. Spiegel will bring his bluesy-folk sound live from The Cole Clark Factory. From there, the Global Livestream will make its way around the world, east to west, welcoming artist performances and a variety of genres from countries spanning Korea to Pakistan, Russia to Uganda, Germany to Brazil, and ending in the US at 6:00p.m. PT.


Over the course of the 12-hour livestream, other notable performers will unite the world in music, including Brass for Africa, a Uganda-based music charity that delivers music education with integrated life-skills training to over 1,000 young people in Uganda, Liberia and Rwanda; NEEDSHES, a Moscow-based alt-rock band from Uzbekistan (pictured above); veteran Filipino alt-rock band Mayonnaise; Lithuanian pop sensation and actress Jurga; Turkish jazz guitarist Cem Tuncer and his quartet; Spain’s flamenco-inspired singer-songwriter El Kanka; Peru’s emerging hip hop artist A.C.O.; acclaimed New York jazz and classical pianist Dan Tepfer; and North Carolina’s guitar sorceress Christie Lenée.


Also to note, the Livestream will feature a live video of American composer John Cage’s piece "As SLow aS Possible" being played on a specially built pipe organ at St. Burchardi Church in Halberstadt, Germany. The performance began in 2001, and it is scheduled to end in the year 2640. For this livestream, we will hear one hour of the piece - just a tiny fraction of its full, 5.6 million hour length – starting at 8:30a.m. PT.


A complete list of performers and schedule (subject to change) is included below.


The Global Livestream will take place on Wednesday, January 20, on the Believe in Music platform, powered by Swapcard and is free to all who would like to participate by registering at All performances will be absolutely live, with the artists interacting with each other in between their sets.


Believe in Music week (January 18-22, 2021) is the online, global gathering to unite and support the people who bring music to the world. In addition to the Global Livestream, participants will have access to 150-plus interviews; professional development and training sessions for all sectors of the music products, pro audio and entertainment technology industries; and NAMM Foundation education for music educators and administrators, nonprofit professionals and college-aged students and faculty, among others. Education and training tracks include Business, Audio Production and Technology, Entertainment Technology and Artists, as well as others.


Official Hashtag: #BelieveinMusic

2021 Believe in Music week Global Livestream Performers

All times are listed in Pacific Time (UTC -8)

Lloyd Spiegel  6:00a.m.        Australia
Love X Stereo 6:15a.m. South Korea
Mayonnaise 6:30a.m. Philippines
Charlie Lim 6:45a.m. Singapore
Varga Core 7:00a.m. Pakistan

Brass for Africa 7:15a.m. Uganda
Chin2 Bhosle 7:30a.m. India
Folk Masti 7:45a.m. India
NEEDSHES 8:00a.m. Russia
Jurga  8:15a.m.  Lithuania
"ORGAN²/ASLSP" (As SLow aS Possible)    8:30a.m. Germany
WEZN 9:30a.m. Germany
Kaak  9:45a.m. Germany
Michèl von Wussow 10:00a.m. Germany
Cem Tuncer Duo 10:15a.m. Turkey
Madrigal 10:30a.m. Turkey
Alex Gariazzo & Michele Guaglio 10:45a.m. Italy

Abaji 11:00a.m. France
Emma McGann 11:15a.m. United Kingdom
And/Or  11:30a.m. United Kingdom

El Kanka  11:45a.m. Spain

Seiva 12:15p.m. Portugal

The Cavemen 12:30p.m. Nigeria

Victor Ademofe 12:40p.m. Nigeria
Femi Leye 12:50p.m. Nigeria
Khemmiesings 1:00p.m. Nigeria

Temilayo Abodunrin 1:15p.m. Nigeria

Trampa 1:45p.m. Brazil
Ligiana Costa 2:00p.m. Brazil

A.C.O  2:15p.m. Peru

Budaya 2:30p.m. Mexico

Tempus Quartet  2:45p.m. Mexico
Omar Quezada 3:00p.m. Dominican Republic

Jiayi He 3:30p.m. United States
Dan Tepfer 3:45p.m. United States
The Fuzz Band 4:00p.m. United States
Wordsmith 4:15p.m. United States
Christie Lenée 4:30p.m. United States
Bayou City Brass Band 4:45p.m. United States
Andre Thierry 5:00p.m. United States
The Sledge Grits Band 5:15p.m. United States


About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry. NAMM is comprised of approximately 10,300 members located in 104 countries and regions. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit, call 800.767.NAMM (6266) or follow the organization on Facebook, Instagram and Twitter.