Prolight + Sound NAMM Russia Returns in September

New in 2017: visitor program offers professional tours for sound engineers, lighting artists, event organizers and technical specialists

July 6, 2017

There are only three months to go before Prolight + Sound NAMM Russia opens its doors, and with it, a wealth of opportunity for lighting and sound professionals. Now in its sixth year, the show serves as the main industry event and the biggest international show in Russia and the CIS countries for entertainment technology.  The show takes place September 14-16, 2017 in ECC Sokolniki in Moscow, Russia and will be located in Pavilion 4 (general exposition of the fair), Pavilion 4.1 (visitor registration and Forum Event LIVE), Pavilion 4.2 (Theatre Forum) and on the Festival Square (Concert Sound Demonstration).

Globally renowned brands from Austria, China, France, Germany, Italy, the Netherlands, Poland, Russia, Slovakia Turkey, UK and the U.S. have already confirmed their participation. Besides long-standing participants such as MixArt Distribution, OKNO-Audio, Asia Music, SiM Group, ChainMaster, LTM, Robe Lighting and others, companies like Best Vision Projection Screens (Turkey), Klotz AIS (Germany), and Svetopult (Russia) will exhibit at Prolight + Sound NAMM Russia for the first time.

Returning companies include POP-Music and Yarovit. Alexander Romanovskiy, the CEO of Yarovit, speaks about the importance of participation as an exhibitor: “First of all, exhibitions should be a tool which helps to increase sales. Of course, brand recognition, presentation of new products, etc. are very important, but the final value of any event is sales.”

Being in a competitive market, companies understand the importance of direct contact with visitors and care about their presence at the show. Therefore, they carefully choose the products for display: “We will show new pro audio products – digital mixing consoles and radio systems, compact and very powerful sound reinforcement kits, studio microphones, electronic drum sets and many accessories that make life easier. On top of this, we have some surprises in store and will invite visitors to join our prize draw,” says Viktor Melentyev, CEO of POP-Music.

In addition to the extensive range of products, Prolight + Sound NAMM Russia 2017 will also present a diverse business and educational program, covering key issues in the field of stage and studio equipment, installations, technologies and services for entertainment. For the first time this year, the organizers will present professional technical tours for visitors. Developed in coordination with specialized organizations and with the support of leading experts, the tours will give a full picture of the exhibition’s technologies and systems.

Tours will be offered in the following categories:

  • Sound engineers (with the support of the school for sound engineers Mixing School)
  • Lighting artists (supported by School of Lighting Design LiDS)
  • Event-companies and event organizers (supported by MAX / MAX Production)
  • Heads and technical specialists of theatres (as part of the Theatre Forum program)

In 2017, the Theatre Forum will focus on the principles and mechanisms of construction, reconstruction and re-equipment of cultural institutions. The Theatre Forum program features:

  • Reports from the leading Russian theatres and contractors who perform work on the technical re-equipment of cultural institutions
  • Presentations of new products and the latest solutions in the field of professional equipment for theatres
  • Technical tours to Moscow theatres
  • Business meetings with manufacturers of equipment, design bureaus, and contractors for stage technology

Sponsored business trips are a brand new offer of Theatre Forum. Heads of theatres, cultural institutions, managers and specialists of technical services, artistic and production directors will be able to meet at the negotiating table with equipment suppliers, contractors and project organizations. The show organizers will provide a limited number of grants for hotel accommodations to theaters which are planning to engage in construction and/or renovation projects. For more information, contact the coordinator of Theatre Forum Mrs. Marina Novobrantseva - Tel +7 (921) 988 11 53, marina.novobrantseva@russia.messefrankfurt.com

Moreover, on all days of the exhibition, visitors can attend dealer conferences and experience an extensive educational program for sound designers including master-classes, seminars and concert sound demonstrations.

Prolight + Sound NAMM Russia is and has been supported by professional associations and governmental institutions for six years. MF Group, Euroshow and First Line are the main technical partners of the exhibition.

The show will be held in parallel with NAMM Musikmesse Russia, the international fair for musical instruments, sheet music, music production and music business connections.

To register to attend Prolight + Sound NAMM Russia, please visit www.prolight-namm.ru

About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry. NAMM is comprised of approximately 10,300 members located in 104 countries and regions. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit www.namm.org, call 800.767.NAMM (6266) or follow the organization on Facebook, Instagram and Twitter.