NAMM News | October 2016

Thursday, October 13, 2016
Don't Miss the Global Family Reunion—Register Today!

The 2017 NAMM Show is coming up January 19-22, 2017. It'll be here before you know it, so register today and don't miss the international gathering of music and sound professionals. Enjoy incredible entertainment across five stages, networking events with key stakeholders, world-class education and the latest products and technologies from around the world. Register and book your hotel!  

Register for Retail Boot Camp!

Get to The 2017 NAMM Show one day early for Retail Boot Camp, the best intensive one-day training for your music retail business. Held Wednesday, January 18 at the Anaheim Hilton in Anaheim, CA., Retail Boot Camp will feature training for everyone in your music store, including owners, managers, salespeople, marketers and even your administrative staff. Bring the whole team, and get a head start for 2017. Learn more and register here

NAMM U Highlights

Feeling like a small fish in a big pond? At 2016 Summer NAMM, company owner Rick Thacker shared five ways for small retailers to compete, beat the odds and thrive in today’s competitive retail marketplace. Watch the session here as well as a variety of helpful sessions available 24/7. 

Spotlight Your Local Music Education Program

Encourage the schools and districts that you work with to complete the 2017 Best Communities for Music Education survey, open now through January 31, 2017.  Celebrate your local school or school district’s commitment to music education by helping them get the national recognition they deserve. Complete the survey here. 

"What Makes Music Education Great in My School District" Recognition Program

Spread the word to all of your district partnerships! Districts have the opportunity to receive a two-day residency with the John Lennon Educational Tour Bus. During this time, The NAMM Foundation will host a live town hall event to showcase music programs in the district. Apply here.

ESSA Parent Brochure is Now Available for Order

The ESSA Parent Brochure includes what parents need to know about music being part of a well-rounded education and the Every Student Succeeds Act (ESSA) Federal Education Law. Order your complimentary copies today! Also check out the new Talking Up Music Education Podcast: Mary Luehrsen Chats ESSA. Click here to listen

Black Violin to Perform at The Grand Rally for Music Education at The 2017 NAMM Show

Don’t miss the second annual Grand Rally for Music Education featuring artists Black Violin in collaboration with Yamaha; with other special guests to be announced. This event is a grand celebration of music education and is open to all! Don't forget to also register for Music Education Days and GenNext events for music students and faculty!

Growth for NAMM Russia

NAMM Musikmesse Russia and Pro Light+Sound NAMM Russia in Moscow, September 15-18, broke records as the show continues to experience diverse and year-over-year growth in the number of attendees, partners, sponsors and events it hosts. Over the four days, 16,400+ visitors attended the shows, an 11% increase in attendance over the previous year. Check out the press release here. NAMM Musikmesse Russia and Prolight+Sound NAMM Russia will return to Sokolniki Park in Moscow, September 14-17, 2017. To learn more, please visit the shows’ websites at and

The Les Paul Award at The 32nd Annual NAMM TEC Awards

Known as the “Father of Modern Music,” Les Paul was inducted into the Rock and Roll Hall of Fame, the Inventors Hall of Fame, the Songwriters Hall of Fame and is represented in numerous museums across the country. Presented each year as part of the TEC Awards at The NAMM Show, the Les Paul Award celebrates industry legends for their inspirational music contributions and technical innovations. Join us at The TEC Awards, January 21, 2017 for a night of celebration as new inductees will be announced into the growing family of recipients that include: Slash, Todd Rundgren, Pete Townsend and Sting. 

Deadline to Cancel Rooms/Suites

If for any reason you need to cancel a reserved room in Anaheim for The 2017 NAMM Show, the deadline to cancel without a $50 fee is November 3. 

Eight Things to Ponder in the 2016 Election Season

As the election season is in full swing, it's important to keep advocating for music education on Capitol Hill. Click here for an update on how you can get involved, and the current presidential candidates' perspectives on music and arts education. 

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