Start each day at The NAMM Show with a NAMM U Breakfast Session. These free, must-see educational sessions feature big names and big ideas. On Saturday morning, January 21, NAMM welcomes marketing legend Guy Kawasaki, who will host "The Art of Innovation." Discover practical, surprising and even counterintuitive ideas to trigger innovation in your own music business. Also, check out more NAMM U sessions below.
On Thursday, January 19, the show kicks off with "Breakfast of Champions," featuring the most innovative minds in the music products industry—and beyond. Hosted by NAMM President and CEO Joe Lamond, this NAMM U Breakfast Session will help you chart the future of your business for the years ahead.
Are you prepared for the customers of tomorrow? On Friday, January 20, marketing guru Larry Bailin will help you look at the past and future with new eyes at "2020: Future-Proof Your Business," a NAMM U Breakfast Session. Most importantly, he’ll show you ways to grow your business in the here and now.
What will be the biggest products, must-see innovations and technology breakthroughs in the new year? Discover this and more at “Best in Show,” the Breakfast Session that closes out Sunday, January 22. Join host Frank Alkyer of Music Inc. and UpBeat Daily and a panel of music retail gear experts.
Discover practical, proven ideas that you can use right away at the NAMM Idea Center. Sessions start every half-hour and run all day during show hours. The NAMM Idea Center features more than 40 sessions on best practices in websites, online marketing, music lesson programs, finance, promotions and much more.
Pick up new ideas to improve your back-office retail operations at the NAMM Retail Tech Stage. It will be the hot spot for sessions on retail software, technology platforms and ideas for business modernization. Sessions will be held Thursday and Friday at the NAMM Member Center.